Company Description

Adjective & Co. is an award-winning branding and full-service branding and advertising agency headquartered in Jacksonville Beach, Florida with satellite offices in New York. We specialize in brand strategy, brand identity and design, advertising, digital, social media, and brand management. We only work with people who don’t suck—that goes for clients AND team members.

We truly believe a happy team creates amazing work, you can do more with less, getting scrappy when needed, and outthinking vs. outspending the competition. Notable un-sucky clients include Gatorade, Insomnia Cookies, Chipotle, Sweetwater, New York Islanders, THE PLAYERS, and many others. We give our team lots of freedom, but it comes with lots of responsibility—and the occasional happy hour or three.

Us trapped in a bulleted nutshell:

The Un-agency
Ad Age "Small Agency of the Year" Southeast Gold
Award winning creative (Over 200 gold and silver ADDY awards)
Ad Age Best Places to Work & Inc. Magazine “Top 50 Best Workplaces in the U.S." 4+years
2020 and 2023 Inc. 5000 list of the fastest-growing private companies in America
Killer portfolio of brands and clients that don't suck
Not on Facebook
Love coming to work. Hate leaving.
Award-winning creative
Think Winston Wolf, but in agency form
Out to take over the world

Job Description

Adjective & Co. is on the hunt for an experienced, sharp-minded Senior Strategist who has mastered the art of brand and marketing strategy. The ideal candidate eats and breathes demographics, psychographics, consumer insights and looks at things through the lens of the big idea. They think with both sides of their brain, and have a deep understanding of both branding and marketing. They will use their arsenal of skills and experience to continue to push our clients’ brands to the next level.

About You

Strong passion for brand-building and a deep understanding of consumer behavior in the modern media landscape
Exceptional communication and project management skills with the ability to meet deadlines and deliver results
Deep knowledge and understanding of brand development, brand activation and brand management
A proven executor who is willing to roll up their sleeves and get into the weeds with clients and the team
Analytical mindset with the ability to use data and market research to inform larger branding decisions
Self-organized, self-driven, and have a strong attention to detail
Comfortable working in a fast-paced, dynamic environment and can adapt to changing priorities
Proven ability to think strategically, solve complex problems, manage multiple priorities, and deliver results
Ability to play well with others—working both independently and as part of a collaborative group
Client communication and presentation skills are part of your DNA
A strategic thought leader, always seeking the best approach to clearly present ideas, research and data that ignites brand innovation
Love nerdy stuff like research, data, finding trends across all media
You have what it takes to be a part of the A-Team

The Day-To-Day Expectations:

Examining our clients’ businesses to get to know their brands quickly and understand their objectives
Conducting comprehensive brand audits, competitive and industry analysis
Gathering brand assets, information, and primary and secondary research to organize, distill, and analyze
Performing in-depth analysis of internal and external communications and various marketing assets
Establishing cohesive, coherent strategies and plans to support our growing portfolio of brands
Creating brand strategy reports/presentations, in collaboration with members of the account and creative teams
Writing brand strategy, identity and campaign creative briefs that inspire great creative work
Working closely with our leadership team to receive feedback and create improvements to strategy process
Creating test-and-learn plans to improve and evolve execution of digital, social and CRM work
Producing cohesive and intelligent annual plans with the flexibility to shift quickly in order to achieve results
Creating and leading customer journey mapping, encompassing all tactics and touchpoints
Developing and evolving CRM strategies for various clients and target audiences
Providing thought leadership to internal and external teams on the latest trends based on consumer research, insights, analytics, and strategic planning
Creating presentation decks in various platforms/formats (Keynote, Figma, etc.)
Defining and refining the brand's unique value proposition, ensuring it resonates with the target audience and distinguishes the brand from competitors
Monitoring and tracking brand health metrics to prove brand value building and ROI
Establishing and tracking KPIs/success metrics to make data-backed decisions
Supporting integrated marketing/communication campaigns that effectively communicate the brand's message and drive brand awareness, customer loyalty, engagement and award-winning creative work
Do the damn thing

Qualifications

Minimum of five (5+) years of agency experience as a strategist
Bachelor’s degree or equivalent in advertising, strategy, analytics, marketing or related field
Extensive experience researching and analyzing data across a variety of industries and a diverse range of clients
Must be able to demonstrate/showcase abilities, skills, thinking and experience through previous work/case studies
Deep understanding of brand value, brand architecture, visual and verbal identity, messaging, and tone of voice
Proficiency in research tools and software and marketing tools
Ability to translate raw data into visuals, actionable insights and present in visually engaging format
Comfortable presenting to internal teams, agency partners and directly to clients—both on-screen and in person
Proven ability to meet deadlines, develop plans for the completion of projects and execute based on them
Not afraid to occasionally burn the midnight oil from time to time and travel as necessary
Local/on-site preferred but open to remote candidates

Additional Information

Big Perk Energy:

Beach office within walking distance to the ocean in Jax BeachFlexible work schedule
Travel accommodations for remote employees
Amazing, collaborative team environment (lots of work, but lots of fun)
Six weeks in holidays throughout the year and your birthday off
Vacation Un-Policy (take vacation time when you go on vacation)
Grown-up stuff like healthcare, dental and retirement plan
Freedom to work when and where is best for you
Award shows & Annual Trips

Adjective & Co.

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Senior Strategist