Advocates for Youth is seeking an AMAZE Social Media Manager to lead and manage AMAZE social media accounts, digital strategy and manage the AMAZE Youth Ambassador program.

The Social Media Manager will work collaboratively with the Managing Director of AMAZE to shape and deploy youth-facing social content that educates and engages young people to learn more about puberty, sexuality, and relationships.

The AMAZE Social Media Manager will be responsible for uploading videos to the AMAZE Youtube channel and serve as the main point of contact for all social media inquiries, strategy, posting, and content creation.

RESPONSIBILITIES

Social Media Management: 40%

Plan, design, and post content for all AMAZE channels — this includes owning the overall social media strategy, content calendar, and community management tasks.
Use Instagram, TikTok, Twitter, Reddit, and YouTube to expand visibility and reach, leveraging trends, pop culture, and out-of-the-box ideas.
Repurpose AMAZE’s long-form horizontal videos into shorter vertical videos for TikTok, Reels, and Youtube Shorts.
Drive social media engagement among all AMAZE social media platforms
Upload AMAZE content to online education platforms such as Kahoot and Share My Lesson

Work with the communications team to create and execute social media strategies for AMAZE.

Conduct research on social media trends and opportunities, and pitch innovative ideas to grow AMAZE and reach additional young people with digital sex education.

YouTube and Related Efforts: 30%

Own AMAZE’s YouTube channel: exploring and implementing best practices, uploading new videos and YouTube shorts, suggesting SEO-friendly video tiles, responding to user comments and questions, deploying ads, and strengthening AMAZE’s YouTube community.
Manage video upload web pages aligned with SEO best practices
Manage Google AdWords budget and allocation to maximize impact
Collaborate with AMAZE graphic designer and Animation Consultant with video compilations, video edits, video thumbnail design and uploads

AMAZE Youth Ambassadors: 15%

Lead the AMAZE Youth Ambassador program, including running application process, facilitating monthly zoom meetings, tracking youth feedback on videos and topics, and engaging youth in social media/digital marketing strategies and promotion.

Analytics: 10%

Monitoring and reporting on analytics and leveraging the learnings to reiterate and build on successes.
Working with various social media analytics to maximize the success and barriers of uploads and posts

Other: 5%

Representing AMAZE and/or Advocates at conferences and via media request such as podcast, articles and other speaking opportunities as requested
Attending monthly AMAZE team meetings
Attending weekly AMAZE marketing meetings
Attending bi-weekly AMAZE Brand Strategy meetings

QUALIFICATIONS

Demonstrated experience managing and running social media account(s) for an organization, business, student group, campus club, or brand.
Experience creating and developing youth-facing digital content, knowledge of sexual and reproductive health and rights, experience in the promotion and implementation of digital sex education.
In addition, the successful candidate will have proven social media and community management skills, interpersonal, written and verbal communication, organizational skills and experience ideating and executing creative strategies aimed at educating young people; as well the ability to contribute to a positive team environment and to balance multiple projects at once.
Willingness and ability to initiate relationships.
Marketing experience, YouTube, SEO and other social media related best practices, experience facilitating meetings and events, and creativity also are highly desirable.

Strong preference for candidates who have skills for creating social media graphics and short-form video content.

Qualified candidates must be committed to AMAZE and Advocates for Youth’s mission and goals.

COMPENSATION & HOURS

This is a full-time position (32 hours per week, four-day work week) and includes health/dental benefits, professional development funds, life and short- and long-term disability insurance, 403(b) retirement plan, and student loan paydown benefit.

SALARY:$60,000 to $70,000, depending on experience.

START DATE: Negotiable but ideally no later than October 15, 2024

LOCATION: While Advocates for Youth maintains offices in Washington, D.C. for those who desire them, the Social Media Manager may work from anywhere in the United States if they choose. The successful candidate needs to be available during East Coast working hours. Some travel is required, and from time to time other travel may be requested. Attendance is required at in-person staff gatherings in May, October, and December (hosted in Washington, D.C., all expenses covered).

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AMAZE Social Media Manager