AFCO Performance Group is seeking a dynamic and creative Marketing Specialist to join our team. The ideal candidate will possess a strong blend of marketing expertise, creative skills, and analytical abilities. As a Marketing Specialist, you will play a key role in developing and executing marketing strategies to drive brand awareness, engagement, and conversions.

Responsibilities May Include

Content Creation: Produce engaging marketing content in various formats including digital, video, and graphical. This includes creating visuals, videos, and written content for use across multiple platforms.Market Research and Competitor Analysis: Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats. Utilize insights to inform marketing strategies and make data-driven decisions.Product Suggestions: Proactively identify market trends and consumer needs to make suggestions for new product development or improvements to existing products.Software Proficiency: Proficient in using Adobe Suite of products (Photoshop, Illustrator, InDesign, Premiere Pro, etc.) for content creation, as well as Microsoft Office suite for various tasks.Website Content: Develop and maintain website content to ensure it is engaging, up-to-date, and optimized for SEO.Social Media Engagement: Creating content, engaging with followers, and analyzing performance metrics to optimize strategies.Data Management and Analysis: Collect, organize, and analyze marketing data to identify trends, track campaign performance, and make data-driven recommendations for optimization.SEM Expertise: Proficient in SEM tools and tactics to optimize website content, improve search engine rankings, and drive targeted traffic to our platforms.Qualifications:

A bachelor's degree in marketing, communications, or related field is preferred.2+ years of experience in marketing or a related field is preferred.Proficiency in Adobe Suite (Photoshop, Illustrator, Premiere Pro, etc.) and Microsoft Office.Strong understanding of SEO and SEM best practices.Excellent written and verbal communication skills.Creative thinker with a keen eye for design and storytelling.Strong analytical skills and ability to interpret data to drive marketing decisions.Experience with social media management and website content creation.Ability to thrive in a fast-paced environment.Strong attention to detail and organizational skills.Excel in communication and collaboration, thriving in a team environment where your contributions are valued and acknowledged.

Company Overview

AFCO Performance Group engineers, manufactures, and distributes premium Shocks, Springs, Brakes, Cooling, Exhaust Products, Gauges, Scales, Specialty Tools, Chassis Setup Equipment, and Motorcycle Suspension Products through its various brands: AFCO Racing Products, Dynatech Headers, PRO Shocks, DeWitts Radiators, Longacre Racing Products, and Legend Suspensions. AFCO Performance Group continues to build on over 35 years of manufacturing experience with quality performance products, racing engineering innovation, and superior service and support.

If you are looking for a family-like atmosphere, in a climate-controlled environment, plus competitive compensation, health, dental and vision insurance, long term disability, 401(k)/matching, and paid vacation, please visit us online at https://www.afcoperformancegroup.com.

AFCO Performance Group

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Marketing Specialist