WHO WE ARE

At American Meadows (AMC), our purpose is “Doing Good Through Gardening.” Each day we get to make people happy and the earth better by providing gardeners with the products, knowledge and experience they need to succeed. We have a decade+ track record of growth and we are excited about our future. We are passionate about connecting gardeners with the products, knowledge, and inspiration to dig in and garden with confidence. We seek to be a trusted gardening partner for those new to gardening and those looking to expand their gardening prowess —those who are willing to combine new ideas and products with classic favorites. We work to do this by providing a top-quality assortment of products, a team that’s passionate about what we do and a “customer-first” approach to our ecommerce shopping experience. If this sounds intriguing, read on...

WHO YOU ARE & WHAT YOU’D DO

The Social Media Associate will join the Brand Team and report to the Brand Content Manager. The responsibilities of the Brand Team at American Meadows, Inc., include expression, strategy, and awareness for the American Meadows and High Country Gardens brands. This team is highly creative, with roles that cover public relations (PR) and partnership marketing, search engine optimization (SEO) strategy, organic social media and content strategy, graphic design, photography and video production, and overall brand strategy. Our goal is to connect with our community by sharing our expertise, demonstrating our authority, and earning their trust.

The Social Media Associate role is an entry level position, with responsibilities that support the successful implementation of the content and social media strategies for both American Meadows and High Country Gardens. Both brands have fast-growing social media audiences, with over 500,000 followers across our combined social media channels. Primary channels include Instagram and Facebook, and we are looking for our Social Media Associate to help both brands engage with our existing audience, while helping us to grow our participation on Pinterest, TikTok, and YouTube.

This role will be the front line of communication with our social media followers year-round. Having a customer-focused mindset is important – we consider our social media audience as customers, as many are already customers, and the rest are leads who can be potential customers! Through working with the Brand Team, you will develop an understanding of our product assortment, our website content, and our customer service practices to be able to make good recommendations to inquiries.

There is some seasonality in the position, with spring and summer being the most active time in our social media community. When social media engagement is slower, responsibilities will shift to content production.

The Brand Team and Content Manager will provide guidance in the forms of a Social Media strategy and a Content Strategy. At American Meadows, Inc, we see social media as an integral part of our overarching Content Strategy.

Creative content is produced by members of the Brand Team, and some will also be produced by the Social Media Associate. Good copywriting skills and a good eye for design will be beneficial in this role - but so will an open mind to learn the established graphic styles and brand voice for American Meadows and High Country Gardens.

Accountability:

Schedule social media posts for publishing for American Meadows and High Country Gardens:

Follow Editorial Calendar created by Content Manager;
Use the defined social team best practices.
Content will incorporate graphics and copywriting from the brand/content team, as well as copywriting and image selection by the Social Media Associate.

Priority: 1

Time: Avg 10 to 20 hours/week (25% - 50%)

Success Factors:

Social posts are scheduled at least 1 full week out according to the Editorial Calendar.
Posts follow brand voice guidelines.
Posts follow best practices outlined in social media strategy.

Accountability:

Social media community engagement for American Meadows and High Country Gardens:

Read all comments and messages in social inboxes, respond to questions and comments, respond to brand mentions, amplify or share content from brand ambassadors, partners, and customers.
Moderate misinformation or negative comments following brand guidelines.
Mine social media listening and document pain points, insights, and sentiment to share with the larger organization.

Priority: 1.5

Time: Avg 2 hours per day (10 hours per week);

Up to 20 hours per week in peak season (25% - 50%)

Success Factors:

Achieve "inbox zero" on a daily basis, with all comments /messages responded.
Weekly debrief on pain points, insights, and sentiment.
Develop and demonstrate an understanding of our product assortment, our website content, and our customer service practices, in order to be able to make good recommendations to inquiries.

Accountability:

Create content pages for Publishing for American Meadows and High Country Gardens:

Brand Team will produce copy, imagery, and/or graphics for content. When it's ready to publish, the Social Media Associate will use templates to publish pages onto the live website.

Priority: 2

Time: Avg 10 hours per week (25%)

Success Factors:

Content pages are published on time for their assigned deadline.
Accuracy & quality control achieved by following the documented guidelines/SOP (standard operating procedures).

REQUIRED QUALIFICATIONS

High school diploma/GED required.
Experience with social media for business and/or customer service preferred.
Good working knowledge of Instagram, Facebook, Pinterest, and TikTok.
Excellent communication skills and attention to detail.
Proficiency in Microsoft Office.
We’re gardeners – you should be too… or at least possess a thirst to learn!

OUR CULTURE

We don’t just accept difference – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our customers, and our community.? We are introverts, extroverts, and everything in between.
We have (at least) one week dedicated each year to dressing up in costumes.
Meetings are banned until after lunch each day.
You’ll keep a pair gardening shoes and slippers in your office locker (when working in-office).
Dogs, yoga, bagpipe parades and taco trucks all make appearances during our Build Weeks.
We embrace memes.
Don’t Stop Believin’ is our national anthem.

THE PERKS

The usual, but very important, things like health, vision, dental (which the company contributes to), as well as a matching retirement plan and company paid Life Insurance and Disability.
Additional optional benefits include a Health Savings Account (HSA), an Employee Assistance Program through InvestEAP, and access to discounted college courses and certificate programs through Champlain College’s TruED program.
Time to rejuvenate your mind and spend time with friends and family is very important.
We’re life-long learners and want you to be inspired to grow, whether it’s through Master Gardener, an Excel class, or want to be more informed in ways to support our Diversity, Equity and Inclusion efforts.
We share in our financial success, and you’ll receive an incentive payout when we achieve our financial and project goals.
The best way for you to connect with our products is by digging in the dirt and gardening with our products. We offer at-cost product discounts and at the end of each season, with any remaining unsold products, we give them out to our employees and the community to fuel more gardening passion!

HOW TO APPLY

If this work sounds invigorating and you’re excited to learn more, please complete Step 1:

Name a social media post or a social media campaign that stands out to you as successful and tell us why it stands out to you. This could be from a favorite social media influencer or account you follow, or from American Meadows, High Country Gardens, or even a competitor of ours.

Don’t go overboard – This is a simple writing exercise and a chance to get a sense for how you go about your craft.? Also include a resume, but please focus on the first aspect as it’s the key to proving that you’re the right fit.

American Meadows is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

American Meadows, Inc

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