Life Cycle Marketing Manager

Amplify helps people build wealth through life insurance. We are the first direct-to-consumer platform that offers life insurance investment products where customers can invest tax-efficiently through their life insurance and access it for anything they wish. We are trailblazing the life insurance industry, helping families protect their financial futures.

At Amplify, our mission is to add value into our customer’s lives while they are still alive and well. That goal starts with building a strong and collaborative Amplify team. We strive to cultivate an environment that takes care of people, so those people can take better care of our customers. We want our team members to be here for the long haul and that’s why our job is to ensure a culture of transparency, inclusiveness, support, ownership, growth and learning opportunities.

We are working to make universal life insurance simple, efficient, and accessible for everyone. Backed by top venture capital firms including Crosslink, Anthemis Group, Greycroft, Transverse Asset Management and Conversion Capital, we are growing fast and looking for driven individuals to help our customers protect their loved ones and grow wealth.

Job Summary:

As a Lifecycle Marketing CRM Manager, you will play a vital role in implementing, measuring, and iterating lifecycle journeys and segmented messaging to build personalized relationships with customers at all stages of their journey with Amplify Life Insurance, with a specific focus on lead nurturing and activation experience. In this role, you’ll collaborate closely with marketing, sales, and product stakeholders to ensure a seamless user experience. This is a hands-on role; you will have the opportunity to drive highly impactful and visible results that have a meaningful impact on our customers.

Supervisory Responsibilities:

None at this time

Duties/Responsibilities:

Create and refine automated lifecycle journeys and one-off campaigns across email, push, SMS, and other CRM channels, such as HubSpot to increase conversion, utilization, retention, and customer lifetime value (LTV).
Work closely with the Sr. Performance Marketing Manager to build a messaging roadmap that leads to increased activation, engagement, and retention across a variety of triggered, targeted, and promotional programs.
Segment customers based on their progression in the customer journey and other relevant signals, including demographic, behavioral, and intent data
Develop innovative messaging solutions for the paid leads’ activation program.
Analyze cohort performance, identifying opportunities and understanding the "why" behind customer behavior; develop strategies and testing opportunities to address ongoing insights and findings.
Build cross-functional relationships internally, working closely with our sales, product, and engineering teams.
Drive email & mobile marketing execution by partnering with our brand team to develop top-notch content.
Develop inbound content strategy optimized for lead education, activation, and conversion.
Collaborate closely with BI to identify key metrics for lifecycle programs and continuously iterate on ways to improve them.
Create comprehensive reporting dashboards to measure campaign performance, detect trends, and inform strategic decisions. Collaborate with teams across the organization to ensure that campaign messaging is accurate, compelling, and resonates with target personas, reinforcing clear and meaningful communication.

Required Skills/Abilities

5+ years of hands-on lifecycle marketing experience
Experience with life insurance, insurance and/or financial services preferred
Proven experience building email campaigns end-to-end with an understanding of email & mobile marketing (push, in-app & SMS) best practices
Must have experience building multi-channel journeys in HubSpot
Experience conducting A/B tests and turning results into insights that can be quantified and presented across key stakeholders
Experience in healthcare marketing is highly preferred
Must be data-driven and detail-oriented with an eye for overall user experience
Excellent communication and organization skills
Excellent copywriting and editing skills
Strategic Thinking: Capacity to think strategically and provide legal advice that aligns with the organization’s long-term goals, requiring anticipation of legal issues and proactive solution provision.
Decision-making: The capacity to make informed and timely decisions
Commercial Acumen: Understanding the organization’s business objectives and aligning strategies with overall business goals, including a keen awareness of the industry context.
Problem-Solving: Strong problem-solving skills to creatively address challenges and propose practical solutions, requiring adept analysis of complex issues.
Ability to work and thrive in a collaborative environment and areas of uncertainty.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Experience with Looker or other Business Intelligence tools is nice to have.
Experience with Trustpilot or other review platforms is nice to have.
Ability to function well in a high-paced and at times stressful environment.

All qualified applicants will receive consideration for employment regardless of race, creed, color, or national origin. It is important to Amplify Life Insurance to create a diverse and inclusive team so even if you don't meet all of the requirements listed in the job description please consider applying anyway!

Amplify Life Insurance

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Life Cycle Marketing Manager