Social & Digital Media SpecialistJoin Our Team as the

Social & Digital Media Specialist

for the Lab of Ornithology at Cornell University!

If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!

The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.

About The DepartmentThe Social & Digital Media Specialist works to advance the marketing and communications strategy of the Cornell Lab in its mission to understand and protect birds and the natural world, and to engage the public as broadly as possible in these efforts.

About The OpportunityThe Social & Digital Media Specialist will be a key partner and advisor to members of the Marketing & Communications team and the Lab's many centers and initiatives, as it relates to the following:Generate new leads, nurture existing leads, and convert these leads into customers, donors, members, and citizen science data contributors.Create and manage digital ad campaigns, promoting and supporting webinars and other live events, and creating, organizing, and supporting ad assets.Collaborate with Cornell Lab stakeholders to develop key messages and campaigns that align with the Lab's communication strategy and convey key strategic communications and messages to audiences to inform and engage the Lab communities.Demonstrate a strong customer-centric ethos and a solution-oriented mindset that helps the Lab reach and exceed its marketing and communication goals.While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

What We NeedThe successful candidate will hold a Bachelor's degree with a minimum of 2-4 years of experience in social media and related project management, digital marketing, and/or strategic communications or equivalent combination of education and experience. Additional requirements include:Experience in developing multichannel marketing and communications campaigns, working with multiple stakeholders and production teams.Working knowledge of HTML, CSS, content management systems (e.g., WordPress), and social media platforms such as Facebook, Twitter, YouTube, Instagram, LinkedIn, TikTok, and others.Working knowledge of Google AdWords, Google Optimize, Google Analytics.Detailed documentation skills, with the ability to multitask and balance competing priorities under deadline and associated strong project management skills.Enthusiasm for exploring and learning about emerging technologies and platforms.Results-oriented with a premium on accurate, timely execution.Ability to adapt to changing priorities, envision the repercussions of technical choices, and to project future needs against an established budget.Must be detailed and self-motivated, but with strong collaborative skills.Strong written and verbal communication skills.Ability to use relevant design software, such as Photoshop, Figma, Illustrator, etc.Strategic thinker and problem solver with excellent writing, editorial, interpersonal, and customer service skills.Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion, and wellbeing.Preferably the successful candidate will also have the following:Subject matter expertise, with preference for an ornithological or broader scientific communications background.Understanding of Search Engine Optimization and how coding, content, and page linking work together to increase keyword relevance and drive placement in search engines.Comfort developing and communicating integrated marketing and communication plans to senior leadership to inform strategic decisions and/or areas for future enhancement or investment.Experience working with nonprofit organizations, and knowledge of nonprofit and nature enthusiast audiences is a plus.This position is located at the Cornell Lab of Ornithology in Ithaca, NY. This position can be partial or hybrid remote work. The specifics of this arrangement will be reviewed with you when you begin the position, and the University must approve of the desired remote work location.

Rewards and BenefitsCornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.

***No Visa Sponsorship is available for this position***

How to Apply:You must submit both a Resume and Cover letter.

Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.

Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations.University Job Title:Communication Spec IIJob Family:Communications/MarketingLevel:EPay Rate Type:SalaryPay Range:$59,492.00 - $69,140.00Remote Option Availability:HybridCompany:Contract CollegeContact Name:Denise Smith

#J-18808-Ljbffr

Association TRENDS

New Jobs

Social & Digital Media Specialist