The Marketing Specialist is a pivotal role for BecomeMore’s growth. The successful Marketing Specialist will drive marketing processes across all of BecomeMore’s products to extend our reach, acquire new leads and establish BecomeMore as a thought leader. The right person will plan and execute marketing activities including the marketing calendar, trade show attendance and collateral, digital and content marketing/thought leadership, social media venues and postings, podcast editing, and pay-per-click ads. .

The Marketing Specialist reports to the CEO and will work closely with the Executive Team to expand BecomeMore’s audience, drive customer engagement, and increase sales.

Key activities include:

Crafting the development and execution of BecomeMore’s overall marketing strategy.
Bringing innovative ideas and strategies to the table to facilitate BecomeMore’s ability to achieve their strategic goals.
Driving BecomeMore’s annual marketing plan to achieve the strategic plan as well as boost public workshop attendance, support new product launches, increase ideal-customer lead generation, and expand brand awareness.
Managing the marketing budget to maximize BecomeMore’s ROI.
Creating and maintaining BecomeMore’s social media presence.
Editing, publishing, and promoting The Leadership Line’s weekly podcast.
Mining current materials (podcasts, white papers, books, articles, webinars, training programs) to design, develop, recycle, and post additional BecomeMore thought leadership.
Implementing voice of customer information and testimonials into website and other marketing materials.
Creating sales collateral and tools that align with the buying process and help move leads, prospects, and existing clients through the sales cycle.
Creating and executing targeted campaigns.
Collaborating with the BecomeMore team to develop content for sales materials, press releases, email blasts, social media posts, and website content.
Managing, updating, and optimizing the BecomeMore website.
Developing, tracking, and measuring, marketing metrics to ensure a solid return on BecomeMore’s marketing efforts, initiatives and campaigns.
Assisting with the coordination of BecomeMore’s conference strategy.

Must Haves:

College Degree or relevant experience in Marketing
Experience developing content for sales material, websites, and social media.
Ability to distill technical data into focused materials that can be easily digested by a broad audience.
Proficiency with standard Microsoft Office applications
Proficiency with Adobe Creative Cloud (Illustrator, etc.) and Canva
Experience in various forms of digital marketing, including email marketing, search engine marketing (SEM), search engine optimization (SEO), content marketing, PPC, etc.
Gift of discernment.
Ability to handle multiple priorities.
Highly organized and detail-oriented aptitude.
Capacity to deliver results without close supervision
Strong communication and presentation skills, both verbal and written.
Excellent technical writing, creative/graphic design, and editing skills.

Nice to Have:

3+ years of Marketing experience
Experience with HubSpot CRM platform.
Possess a good understanding of web analytics and web design.
Geographically located in the Iowa or the Mid-west

About BecomeMore Group

BecomeMore is a solutions organization headquartered in West Des Moines, IA. We partner with clients to identify, implement and sustain growth in areas such as talent, process, customer satisfaction and more. Learn more about us at: https://www.becomemoregp.com/.

BecomeMore Group

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Marketing Specialist