Job Title: E-Commerce Marketing Director

Department: Marketing

Reports to: Head of Operations

We are in search of an E-Commerce Marketing Director to join our growing team! A successful Director of E-Commerce Marketing will lead and drive results in a fast-paced business. They will be responsible for overseeing our omnichannel presence, including the website and in-store marketing. The Director of E-Commerce Marketing will be a strategic and analytical leader to drive online traffic results. They will be highly detail-oriented, possess strong customer service knowledge, and be a creative thinker consistently curating new ideas.

Requirements & Responsibilities:

Strategy Development: Conceptualize and develop a results-driven ecommerce strategy for customer retention, abandoned cart rates, conversion rates, website engagement, and email campaigns.
Campaign Execution: Plan and execute effective ecommerce marketing campaigns to increase online consumer behavior and sales, and in turn, drive increased traffic to stores.
Email Marketing: Develop an email campaign cadence to include weekly launch emails, weekly promotion emails, and consumer segmented emails. Review email campaigns weekly for effectiveness, including open rates and click-through rates; determine areas of opportunity for future campaigns.
SEO Best Practices: Develop and implement best practices for SEO, including tools for keyword searches, website ranking, implementing backlinks, competitor analysis, and site audits.
Cross-Functional Collaboration: Collaborate with cross-functional departments to develop an e-commerce dashboard reflective of email campaigns and subscriber base, website traffic and engagement, Google analytics, and reporting.
Partnerships: Partner with the Cultivation, Retail, and Community Outreach departments for new product launches, online product content, and consumer education. Partner with the Creative Content Manager to meet timelines, determine creative concepts, review design elements and copy, and complete website administration.
Website Management: Partner with website development contractor for site maintenance and troubleshooting, continued improvement projects, and weekly e-commerce dashboard reviews.
Project Management: Create and distribute project plans for marketing avenues online and in stores, including industry holidays, grand openings, patient celebrations and education, and new product launches.
Brand Awareness: Support plans with Community and Retail partners to expand our brand awareness through increased omnichannel presence, including but not limited to social platforms, community events, local publications and marketing, and loyalty programs.
Brand Integrity: Preserve the integrity of the brand image and consistency of voice across multiple channels to ensure our brand stays top of mind.
Adaptability: Maintain agility in a dynamic and fast-paced environment to react to business needs; reprioritize tasks quickly and effectively.
Independence: Self-starter, works well independently, manages multiple projects at once.
Interpersonal Skills: Excellent interpersonal and communication skills, and adept at building relationships with stakeholders.

Preferred Qualifications:

Minimum of 7-10 years’ experience in a senior e-commerce marketing role in a retail goods, cannabis, or similar environment.
Proficiency in e-commerce frameworks: WordPress, Adobe Creative Suite, Klayvio or similar email platform, Google My Business, Google Analytics.
Proven ability to create and produce analytical and infographic reporting as required by Leadership.
In-depth knowledge of regulated requirements and/or industries, and willingness to work within them.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.

Global Recruiters of Scottsdale (GRN)

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