About Us:

We are an early stage startup focused on transforming the way organizations manage their people and performance through a cutting-edge SaaS platform. Our mission is to empower businesses to optimize their workforce and elevate their performance with innovative, data-driven solutions. We are looking for a Marketing Manager to join our team, helping us grow our brand, reach, and user base. This is an exciting opportunity to be part of a dynamic, remote-friendly team and make a significant impact on our company's success.

Job Overview:

We are seeking a results-driven Marketing Manager with 5-7 years of digital and branding experience in the B2B SaaS industry. The ideal candidate is a highly motivated individual with the grit to get things done, who can contribute to various aspects of our marketing strategy. As a marketing manager at our startup, you will play a key role in shaping our brand identity, increasing our online presence, and driving user engagement and acquisition.

Responsibilities:

Develop and Execute Marketing Strategies: Collaborate with the leadership team to create and execute comprehensive marketing strategies that align with our business goals, including brand awareness, user acquisition, and customer retention.
Content Creation: Produce high-quality content, including blog posts, ebooks, infographics, videos, and other collateral that resonate with our target audience and establish us as industry thought leaders.
Digital Marketing: Manage and optimize digital marketing channels such as SEO, SEM, email marketing, social media, and online advertising to drive lead generation and user acquisition.
Brand Building: Develop and maintain a strong and consistent brand identity, ensuring that it is reflected in all marketing materials and communication.
Community Engagement: Build and nurture a community around our brand, fostering engagement through social media, forums, and other online platforms.
Analytics and Reporting: Use data-driven insights to track and measure the effectiveness of marketing campaigns and adjust strategies as needed to improve results.
Market Research: Stay informed about industry trends, competitors, and customer needs to guide product development and marketing efforts.
Collaboration: Work closely with cross-functional teams, including product development and sales, to ensure marketing efforts align with overall company objectives.

Qualifications:

5-7 years of experience in digital and brand marketing, specifically within the B2B SaaS industry.
Proven track record of developing and executing successful marketing strategies.
Strong understanding of digital marketing channels and tools, including SEO, SEM, email marketing, and social media.
Exceptional content creation and copywriting skills.
Ability to work independently and remotely, demonstrating self-motivation and a results-driven approach.
Ability to own a budget and work with a team towards ambitious goals.

If you are a talented and experienced marketing professional looking for a challenging and rewarding opportunity, we encourage you to apply!

Inspire Software

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