SEO & PPC Specialist Wanted

Jackson Hedden Inc. is looking for a talented and driven SEO & PPC Specialist to join our team. In this role, you’ll manage and optimize digital marketing strategies to drive traffic, improve search rankings, and generate quality leads. We are seeking a creative and analytical individual who can navigate the complexities of both organic and paid search to maximize our online presence.

Key Responsibilities:

Develop, implement, and manage SEO strategies to improve organic search rankings.
Perform keyword research, competitive analysis, and on-page/off-page SEO optimizations.
Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms.
Monitor and optimize campaign performance based on KPIs such as CTR, conversion rates, and ROI.
Generate reports to track, analyze, and present results on SEO and PPC initiatives.
Collaborate with content creators and developers to ensure SEO best practices are implemented.
Stay up-to-date with the latest SEO, SEM, and PPC trends and algorithm updates.

Qualifications:

Proven experience as an SEO & PPC Specialist or similar role in digital marketing.
Proficiency with tools like Google Analytics, Google Ads, Google Search Console, SEMrush, Ahrefs, and more.
Experience with A/B testing and landing page optimization.
Strong analytical skills and the ability to interpret data to make informed decisions.
Familiarity with HTML, CSS, and website management tools is a plus.
Excellent communication skills and attention to detail.

Location: Birmingham, Alabama

Jackson Hedden Inc.

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SEO & PPC Specialist