OVERVIEW OF THE ROLE

MAM North America is looking for a Consumer Engagement Manager to build long-lasting brand love with expecting and new parents both online and offline. A dynamic communicator, compassionate listener, and strategic thinker, the Consumer Engagement Manager will be responsible for directly supporting, educating, and exciting consumers through brand channels.

CORE RESPONSIBILITIES

· Develop a keen understanding of the needs and challenges facing MAM’s core audience to provide the best possible support across all touchpoints

· Conduct flawless, on-brand Community Management in TikTok and Instagram to engage, support, and appropriately educate new and expecting parents

Engage in real time to respond in the moment
Elevate consumer concerns internally and see through, always ensuring the best possible consumer experience
Communicate strategically throughout TikTok to grow MAM presence in pregnancy/new mom algorithms
Ideate, facilitate, and execute partnerships/giveaways with like-minded brands in Instagram to grow following/engagement

· Own the MAMbassador Program to activate the brand’s most passionate users both online and offline, including reimagining the program before relaunching

· Build Community Outreach Program in partnership with the VP of Consumer Engagement to build relationships with consumers and those who influence them IRL

Identify appropriate contacts/targets and make outreach to develop and maintain relationships
Build efficient experiences that drive product trial and foster brand love
Continue to build while seeking new avenues, communities, etc.
Continually reimagine to evolve the program and tactics

· Develop MAM’s Baby Shower Program

Own logistics of managing received invitations and sending gifts to winners
Communicate with Legal as needed and make update to Rules
Engage MAM’s social audience by selecting winners in fun Instagram/TikTok Lives
Leverage and grow this program to fuel other Marketing tactics (e.g., Community Outreach)

· Lead consumer event sponsorships and build beneficial relationships with external partners

Manage all back-end logistics of booth and sample delivery, return shipping, maintenance, restocking, etc.
Attend events, including setup/breakdown of booth and directly educating new/expecting parents on the MAM brand and products

· Communicate consistently, effectively, and productively internally to bring the consumer voice inside

· Adapt strategies and shift ways of working as programs grow and business needs evolve to continue to drive relevant results and stay ahead of competition

· Develop monthly reporting on results, learnings, and plans to demonstrate progress and growth

· Build and maintain strong working relationships with internal partners

· Consistently monitor and maintain budgets to ensure spending is as planned

QUALIFICATIONS FOR THE ROLE

PROFESSIONAL QUALIFICATIONS

· 4+ years’ experience in related field, e.g., PR or Social Media

PERSONAL CHARACTERISTICS

Ability to travel 8+ times throughout the year
Positive energy
Strong work ethic
Confident relationship builder with ability to connect with people of all walks of life
Strategic thinker who can connect the dots
Excellent internal communicator adept at sharing progress, elevating challenges, and proposing well-formed solutions to business leaders
Action-oriented, ready to roll up sleeves in a lean/flat organization and consistently work with a sense of urgency
Strong desire to succeed and find new ways to grow the business
Flexible, resourceful, creative, forward-thinking, and committed

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.

MAM USA Corporation

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Consumer Engagement Manager