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Summary

As a key member of the digital sales team, the Ecommerce Manager is responsible for optimizing NDS's presence and performance across all e-commerce channels, including marketplaces, dealer websites, and other online platforms. The Ecommerce Manager will work closely with product management, marketing, sales, and other cross-functional teams to develop and execute e-commerce strategies that align with overall business goals. This role requires a data-driven approach to analyzing sales performance, identifying growth opportunities, and implementing initiatives to improve customer experience and drive revenue growth across all e-commerce channels.

Key Responsibilities

Optimize product listings and content across all e-commerce channels to improve discoverability, conversion rates, and sales, utilizing data-driven decision making, A/B testing, and customer data to personalize marketing efforts.
Manage promotions, pricing, and sales initiatives across e-commerce channels in collaboration with marketing, product, and sales teams.
Monitor and analyze sales performance across e-commerce channels using metrics like revenue, margin, conversion rate, and return rate. Provide regular reporting and insights to leadership.
Identify opportunities to expand NDS's presence to new e-commerce channels and product categories. Develop business cases and go-to-market plans.
Serve as a key point of contact for dealers and partners selling NDS products online. Provide training, support, and resources to help them optimize their e-commerce efforts.
Work with customer service to monitor and resolve customer issues related to online sales in a timely manner. Implement process improvements as needed.
Execute brand advocacy initiatives across e-commerce channels to improve NDS's brand presence and reputation.
Stay up-to-date on e-commerce trends, competitor activity, and emerging online sales and marketing strategies. Proactively share insights and recommendations with internal teams.
Collaborate with product development teams to ensure NDS's products are well-suited for e-commerce and optimized for online channels.
Ensure compliance with each e-commerce channel's policies, terms of service, and requirements for sellers.
Continuously monitor and optimize e-commerce performance, running experiments to test new strategies, product bundles, pricing, and promotions.
Manage budget for e-commerce initiatives, including advertising spend, promotional discounts, and any co-op or market development funds.
Monitor competitor activity across e-commerce channels, including pricing, promotions, and product assortment, and factor this into NDS's online sales strategy.
If applicable, manage cross-border e-commerce considerations, such as international shipping, taxes and duties, and localization of product listings.

Position Requirements

Bachelor's degree in business, marketing, or a related field. MBA preferred.
Minimum of 5 years of experience in e-commerce, online sales, or digital marketing roles.
Deep knowledge of e-commerce best practices across various online channels, including marketplaces, dealer websites, and social commerce.
Strong analytical skills, including proficiency in Excel and experience with BI tools like Tableau or PowerBI. Ability to analyze large datasets and provide actionable insights.
Excellent communication and stakeholder management skills, with the ability to build consensus and influence without authority.
Strong project management skills, with experience managing complex, cross-functional initiatives in a fast-paced environment.
Customer-centric mindset, with a track record of implementing improvements to customer experience.
Familiarity with digital marketing tactics like SEO, PPC, and email marketing is a plus.

Leadership Abilities

Proven ability to lead initiatives independently and make sound business decisions in the face of ambiguity.
Highly collaborative, with experience building strong cross-functional partnerships.
Adaptable and resilient, with the ability to thrive in a fast-paced, frequently changing environment.

Work Conditions

Travel relating to company business may be required.
Remotely based in the United States.

NDS

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Ecommerce Manager