About New Roots Institute

What do we do?

New Roots Institute is a growing nonprofit that educates people across the country on factory farming’s devastating impacts on people, animals, and the planet, and empowers them to advocate for systemic change in their communities. Our approach is designed to build significant and lasting capacity for the movement to end factory farming.

How do we do it?

We believe our competence must be as fierce as our compassion.
To amplify our impact through collective action, we call people in rather than out, always striving to see beyond our egos to meet others where they’re at rather than treat them like they should already be where we are.
Because we care deeply about each other and our mission, we elevate accountability, openly addressing issues with honesty and directness and holding ourselves to a standard no lower than excellence.
We recognize that we don’t have all the answers and will listen to others, including those we believe we disagree with, to grow as individuals and as an organization.
The magnitude of the systemic change we’re aiming for requires readiness to adapt. As circumstances and information around us shift, we update our approach.
Last but not least, we genuinely enjoy our co-workers and have fun despite the tragic nature of what we’re up against. (Check out our Rotten Truth series on YouTube to see how we use humor to grapple with the grim reality of factory farming.)

If all this appeals to you, we encourage you to apply!

About The Position

As the digital marketing specialist at New Roots Institute, you'll drive our digital marketing efforts to expand our reach and effectively engage our audiences. You’ll play a crucial role in developing and executing multi-channel marketing campaigns, managing our online presence, and analyzing campaign performance to optimize our digital marketing strategies.

Details

This remote job will be full-time/40 hours per week. We will consider any U.S.-based applicant (this job is not limited to applicants in the Los Angeles area).

Email marketing

Plan and execute email campaigns for various programming objectives, such as teacher outreach, post-lesson emails, and recruitment to our leadership program.
Plan and execute our series of newsletters to various audiences.
Support the development of fundraising campaigns in collaboration with fundraising staff.

Multi-channel marketing campaigns

Work with communications staff to plan and execute marketing campaigns to drive program recruitment and donations across our digital marketing channels.
Take ownership of the communications content calendar to ensure timely and effective collaboration across the team to execute marketing campaign plans.

Data-driven decision making

Collect and analyze data across marketing channels to recommend changes to content or strategy to meet our organizational objectives.
Help draft stories on the impact of our programs for use in marketing content.

Skills Required (Non-Negotiables):

Email Marketing:

Expertise in using CRM and email marketing platforms (e.g., Hubspot, Quickmail) to run both cold and warm email campaigns
Proven history of creating engaging email content
Knowledge of email deliverability best practices, email segmentation and personalization techniques, and marketing automation tools

Campaign Management:

At least 2 years experience in planning and executing multi-channel marketing campaigns
Skill in managing content calendars and project timelines
Familiarity with digital marketing channels (ex. email, social media, Google Ads, text messaging, etc.) and understanding of channel-specific best practices and strategies
Proven history of using audience segmentation and targeting to optimize campaign performance

Data Analysis:

Proficiency in marketing analytics tools, including native insight dashboards and systems to analyze that data across channels
Ability to interpret data and derive actionable insights
Experience in creating data-driven reports and recommendations
Experience in A/B testing and campaign optimization

Strategic Thinking:

Ability to align marketing efforts with organizational goals
Skill in developing marketing strategies based on data and audience insights

Communication:

Excellent verbal and written communication skills
Ability to collaborate effectively with cross-functional teams
Skill in crafting messaging that resonates with different audience groups

Other Requirements (Non-Negotiables):

Have a desire for honest and direct critique and interest in growing from it.
Be excellent at not missing details or deadlines.
Love working hard for a mission you deeply care about—while understanding how to differentiate between working really hard (good) and unsustainable self-sacrifice (not so good).
Be willing to meet people where they are and promote gradual dietary change
Demonstrate a commitment to vegan values by not consuming animal products or participating in practices that treat animals as resources.
Be able to consistently and happily see beyond your ego to make the best decisions for the organization.
Have impeccable time management and prioritization abilities.
Have a strong grasp of English grammar and punctuation, as well as written and verbal communication that you imbue with emotional intelligence.
Be able and willing to work remotely/independently.
Attend the annual in-person team meeting. This meeting typically transpires during the last Monday through Friday that falls entirely within the month of August.
Enjoy networking and building relationships with individuals and organizations.

Compensation And Benefits

Compensation is set at $28.85/hr ($60,000 per year annualized)
In addition to a collaborative and innovative work environment, full-time hires will be able to take part in our benefits package, including:
- Health, dental, and vision insurance
- Unlimited planned paid time off (vacation and personal time, with a mandatory two-week minimum)
- Unlimited unplanned time off (sick, wellness, and bereavement leave)
- Eleven paid federal holidays
- 401k to which employees may contribute
- Budget for professional development and workspace enhancements
- Phone & internet and personal computer reimbursement

Application Details

We consider traditional and nontraditional qualifications and carefully review each resume and cover letter. In your cover letter, we encourage you to state how you would add to our culture; what we would gain from having you on our team; and how you align with our organizational vision, mission, and values.

We are committed to hiring and retaining a diverse, culturally competent staff at all levels of the organization. We envision a team that not only reflects the demographics of our country, but also continues to deepen their skills and competencies to serve the full range of our audiences. We strongly encourage people of the global majority, especially Black and Indigenous folks, LGBTQIA+ individuals, persons living with disabilities, women, non-binary individuals, and people of various socioeconomic backgrounds to apply for this position.

Unfortunately, we are only considering applicants based in the United States at this time.

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To Apply

Please follow the “Apply for this position” link. Please submit your resume and cover letter explaining your interest in the position.

Applications will be reviewed on a rolling basis. We hope to fill this position by November 11, 2024.

You can direct questions to Carrie Moran, the Hiring Manager, at carrie@newrootsinstitute.org.

New Roots Institute

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Digital Marketing Specialist