The Digital Media Specialist will work directly with the President/CEO, COO and Digital Director to support the development, implementation, monitoring, optimization and reporting of paid digital campaigns for client accounts.

ESSENTIAL FUNCTIONS

Assist the COO and Digital Director with the management of several digital marketing campaigns including paid advertising, social media, email marketing, SMS, content creation, etc.

Position includes tracking campaign progress, reporting, updating online assets, streamlining digital marketing production, and handling general digital marketing activities.

Develop, implement and execute strategic communications and marketing plans for our clients.

Generate tracking tags; ensure code is installed properly and troubleshoot

issues.

Act as liaison between clients and vendors, effectively communicating solutions and ideas.

Ensure website pages are up-to-date and working properly, coordinating with developers as needed. Perform periodic site audits.

Create and draft a variety of communications including emails, podcasts, videos, public service announcements, and creative messaging for blogs, fliers, brochures, tweets, Facebook posts, Google ads, etc.

Perform keyword research and analysis, write, and implement SEO elements for websites with guidance and feedback from senior staff.

Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.

Provide senior staff with support in the creation, management and optimization of digital med

ia campaigns.

Provide periodic analysis and reporting on site traffic, digital advertising, SEO success, etc., for management with guidance from senior staff.

Report on the performance of new media activities, assessing the scope of reach and providing regular reports to senior staff.

Performs other duties as assigned.

MINIMUM REQUIREMENTS

Bachelor’s degree in marketing, communications, advertising or related-field preferred.

2-3 years of experience with Meta Ads, Google Ads, DSPs or other digital advertising platforms

2-3 years of digital advertising and social media experience; agency experience a plus

Comfortable working in Google Tag Manager, Google Ads, Facebook Business Manager, and other DSPs.

Certified in Google Analytics and Facebook Blueprint.

JOB DIMENSIONS

In-depth knowledge of various social media platforms, best practices, and website analytics.

Knowledge of web design, development and content management.

Adept at Microsoft Word, Excel, PowerPoint.

Exceptional project management skills, with high attention to detail.

Strong ability to multitask and prioritize responsibilities in a fast-paced, deadline-driven environment.

Excellent written and verbal communication skills.

Passionate, creative thinker with excellent analytical skills and attention to detail.

Highly organized with experience in professional relationship management.

Ability to professionally communicate results and reporting with clients and teammates.

A team player who thrives in a collaborative environment.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Employees are subject to sitting, standing and stooping for long periods of time to perform job scope. Working conditions are in an office environment. Light travel required.

Noisy Trumpet Communications

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Digital Media Specialist