Requisition ID: APC-59658 - DIGS2-Digital Strategy 2

3 month contract

Birmingham, AL Office (MUST be local)

Description

Bachelor's Degree
3 years of experience in content marketing, communications or related field
SEO optimization across all content, including keyword targeting, interlinking and general best practices
Creating email templates, segments and landing pages with embedded forms in a marketing automation platforms a plus
Ability to craft messages appropriate for different media and apply them in a marketing automation platform
Looking for an experienced digital content creator and strategist to support marketing programs through digital channel orchestration, including content development, project management and hands-on platform work.
We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to support campaigns from concept to delivery, and a keen eye to develop content and messages that drive results.
The successful candidate will create a variety of marketing assets including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

Major Job Responsibilities Include

Create messaging and content that will drive adoption and usage of Alabama Powers growing number of products and services.
Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
Participate in content and creative development to drive user engagement, adoption and digital sales of Alabama Power products
Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
Function as a subject matter expert on email and text communication content performance and cadences
Create A/B tests for digital content when deemed necessary

Rayne Engineering + Skilled Trades

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