Job Summary: We are seeking a talented and creative part time freelance Branding Designer to join our dynamic team. The Branding Designer will be responsible for developing and executing a complete rebrand that effectively communicates our company's mission and values. This role involves developing completely new brand guidelines for the company including developing a completely new visual identity.

Key Responsibilities:

Brand Identity Development:

Design and refine brand logos, typography, color palettes, and visual styles.
Create comprehensive brand guidelines to ensure consistency across all platforms.

Creative Design:

Develop high-quality design materials including print and digital assets, such as website design, social media graphics, business cards, and advertisements.

Research and Strategy:

Conduct market research to understand industry trends, competitor branding, and target audience preferences.
Translate research insights into innovative design concepts that resonate with our audience.

Feedback and Iteration:

Present design concepts to stakeholders and incorporate feedback to refine and enhance branding materials.
Stay up-to-date with design trends and technology to continuously improve branding efforts.

Brand Consistency:

Ensure all design outputs are consistent with the brand’s visual identity and messaging.
Monitor and enforce brand guidelines across various channels and platforms.

Qualifications:

Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a related field.
Proven experience (3-5 years) as a Designer or similar role, with a strong portfolio demonstrating your design skills and social media content.
Proficiency in design software such as Adobe Creative Suite (Illustrator, Photoshop, InDesign) and video editing tools (Premiere Pro, After Effects).
Excellent understanding of typography, color theory, and design principles.
Strong creative and conceptual thinking, with the ability to translate ideas into visually appealing designs.
Exceptional communication and collaboration skills, with the ability to work effectively in a team environment.
Experience with web and social media design.

Preferred Skills:

Familiarity with motion graphics and video editing software.
Experience in branding for diverse industries.

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