The Stow Company is currently seeking qualified candidates for a Digital Marketing Specialist located in Holland, MI. We are the country’s premier source for custom closets and organizational solutions; designed, custom-cut, and shipped to our clients from our world-class manufacturing facility in Holland, MI.

Primary Purpose of Position:

The Digital Marketing Specialist is responsible for planning, implementing, analyzing, and optimizing acquisition marketing campaigns.

A successful Digital Marketing Specialist at The Stow Company will possess a desire to understand and apply a variety of acquisition marketing strategies to delivery consistent lead volume for Stow’s national brands, EasyClosets and Inspired Closets. The primary focus of this role is paid search management and search engine optimization.

For this role, the right candidate will be able to work at both the tactical and strategic levels. This candidate will feel confident touching all aspects of the acquisition marketing roadmap including search engine marketing, search engine optimization, social media advertising, and affiliate marketing.

Essential Functions and Responsibilities:

Tactical Acquisition Execution

SEM Campaign Management:

Plan, execute, and optimize Search Engine Marketing campaigns across various platforms such as Google Ads, Bing Ads, and other relevant channels.
Conduct keyword research, ad copy creation, bid management, and performance tracking to ensure maximum ROI.
Proactively identify new opportunities for improving campaign performance and efficiency.

Paid Social Media Marketing

Assist in the development and optimization of paid social media advertising strategies across platforms such as Facebook and Instagram.
Collaborate with the creative team to produce engaging ad creatives and ad copies.
Monitor campaign performance and work with outside partners to make data-driven optimizations to improve results.
Effectively manage daily budgets to maintain consistent lead volume for each of our portfolio brands.

Affiliate Marketing

Support the Affiliate Marketing program by supporting outside partners through performance monitoring, partner approvals, and campaign optimization.
Coordinate with internal teams to develop promotional materials and strategies for affiliate partners.

SEO Support

Assist in implementing on-page and off-page SEO strategies to improve organic search rankings.
Conduct regular website audits, keyword research, and competitor analysis to identify opportunities for optimization.

Analytics and Reporting

Manage and leverage Google Analytics 4 (GA4) and Google Tag Manager (GTM) for comprehensive tracking, reporting, and optimization of digital marketing efforts.
Monitor and analyze digital marketing campaign performance using various analytics tools.
Prepare daily and weekly reports detailing key metrics, trends, and insights to inform decision-making.

Strategic Planning

Provide valuable insights and recommendations to shape short and long-term campaign strategies aimed at enhancing lead quality and driving increased site traffic, conversions, revenue, and profits for DTC and dealer channels.

Other:

Lives Company values basis
Poses no direct threat to the health or safety of themselves, of others, or to property. Defined as a significant risk of substantial harm that cannot be eliminated or reduced to an acceptable level by reasonable accommodation.
Requires regular attendance to perform essential elements as contained herein between the assigned start and end times for work.
Establishes and maintains effective work relationships within the department, The Stow Company and the community; and maintains the professional competence, knowledge and skill necessary for the satisfactory performance of all assigned responsibilities.

The Stow Company may temporarily assign any team member with duties outside of their normal responsibilities. Such assignments may be warranted due to a variety of specific requirements, conditions and/or the capabilities of available personnel. Management will determine the nature and duration of those assignments.

BASIC QUALIFICATIONS:

Education & Experience:

1+ Years of digital marketing experience. Agency experience a plus.
College level graduate with degree in related field
Familiarity and/or experience with the following platforms: Google Ads, Bing Ads, Universal Google Analytics & Google Analytics 4, Google Tag Manager, Google Business Profiles, Facebook & Instagram experience are a plus
Experience in digital advertising campaign optimization.
Aptitude to learn how to build new accounts, optimize toward conversion goals, and run split tests.

Certifications/Licenses/Registrations:

Google Ads Certified (preferred)
Google Analytics Certified (preferred)

Knowledge/Skills/Abilities:

Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic acquisition and conversion
High level of experience in measuring and analyzing digital marketing campaigns including paid search, display, social media, etc.
Interpersonal skills to work effectively with individuals both internally and externally to The Stow Company
Must have excellent customer service skills, including strong written and verbal communication skills.
Must have strong analytical skills.
Must have the desire for continuous improvement.
Must have the ability to interface with all levels of personnel in an office and a manufacturing environment.
Ability to take the initiative and work well independently with little supervision, and as part of a team.

PHYSICAL REQUIREMENTS & WORK ENVIRONMENT:

Sitting at workstation approximately 85 percent of work time
Standing and walking approximately 15 percent of work time
Must be able to travel between plant and office locations
Ability to work overtime or occasionally on weekends with short notice
Typical office environment with shelves overhead and above work surfaces

The Stow Company

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Digital Marketing Specialist