Job Description

We are seeking a highly motivated and detail-oriented Data Analyst to join our team. In this role, you will play a crucial part in ensuring the smooth flow of quality leads, building strong relationships with our vendors, and analyzing data to optimize our marketing campaigns.

Responsibilities:

Lead Management:
Manage the queue of incoming leads, ensuring accuracy and completeness.
Compare lead data against source reports to identify discrepancies.
Report on lead volume, quality, and conversion rates.
Reporting:
Compile and maintain regular reports on lead volume, sources, quality, and conversion rates.
Prepare reports on vendor performance, evaluate the performance of lead sources based on agreed-upon metrics.
Develop and maintain dashboards to visualize lead data and key performance indicators.
Data Analysis:
Analyze lead data to identify trends, patterns, and insights.
Track and measure the effectiveness of marketing campaigns.
Prepare reports and presentations on lead acquisition and performance metrics.
Vendor Relations:
Meet with lead sources to negotiate terms, address concerns, and foster positive relationships.
Review data from client companies to evaluate lead performance and identify areas for improvement.
Collaborate with vendors to develop and implement strategies for lead generation and optimization.

Qualifications:

Bachelor's degree in Marketing, Business Analytics, or a related field.
2+ years of experience in marketing, data analysis, or vendor relations.
Strong analytical skills and proficiency in data manipulation and visualization tools (e.g., Excel, Tableau, Domo).
Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively.
Highly organized and detail-oriented, with the ability to manage multiple tasks and deadlines.

About Vital Marketing

Vital Marketing is a dynamic and results-driven marketing agency specializing in lead generation and client acquisition. We pride ourselves on our data-driven approach, innovative strategies, and strong partnerships with both lead sources and clients.

Vital Marketing

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