Description

Step into a crucial role within New Century Health Plan and shape the marketing strategies for UCLA Health's Medicare Advantage Plan. Utilize your expertise to innovate and lead in a dynamic environment. Drive impactful marketing initiatives and collaborate with key stakeholders to advance our mission.Reporting to the Director of Medicare Advantage Growth & Strategic Initiatives, you will oversee the development and execution of comprehensive marketing strategies. Your responsibilities will include:Developing and implementing innovative marketing programs to promote UCLA Health Medicare Advantage Plans.Maintaining and producing marketing assets and coordinating campaigns and targeted communications to prospects and members.Acting as the primary liaison between New Century Health Plan, UCLA Health Marketing & Communications, and the UCLA Faculty Practice Group.Overseeing creative services and content production, including website management, social media, and video content.Authoring ongoing content for the UCLA Health Medicare Advantage Plan website and managing the routing of marketing assets for CMS approval.Supervising a team dedicated to supporting the Medicare Advantage Growth OfficeSalary Range: $92,600 - $202,200/annually

Qualifications

We’re looking for a passionate and experienced professional with:

A Bachelor’s degree in a relevant field from an accredited institution is required
At least seven years of progressively responsible work experience, ideally within a health plan setting is required
A proven track record in developing and executing impactful marketing strategies
The ability to communicate complex ideas clearly and engagingly
Experience working effectively with various stakeholders and clients in a collaborative environment
Strong verbal and written communication skills across all levels of the organization
The talent to translate business plans into actionable and strategic marketing initiatives
Excellent time management skills and the ability to thrive in a fast-paced setting
A knack for resolving conflicts through collaboration and advocacy
Experience in contributing to market research and competitive analysis
Exceptional relationship-building skills and a genuine ability to connect with others

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.

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Senior Manager of Program Marketing - Medicare Advantage