About Us:

At Walden Media Group, we specialize in driving growth for our clients through innovative and data-driven paid media strategies. We are looking for an experienced Media Buyer with a deep focus on lead generation to join our growing team. This role will involve managing and optimizing campaigns across multiple platforms, including Facebook Ads and Google Ads, while leveraging advanced tracking and reporting tools.

Role Overview:

As a Media Buyer, you will be responsible for creating, managing, and optimizing paid media campaigns focused on lead generation. This role requires expertise in setting up tracking and measurement tools like Facebook Conversion API, Google Tag Manager, and Google Analytics to ensure we capture accurate data to inform our strategies.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns across Facebook Ads and Google Ads with a strong focus on lead generation and performance.
Set up and manage Facebook Conversion API for accurate tracking and conversion reporting.
Implement and manage Google Tag Manager for streamlined tracking and event setup across web properties.
Leverage Google Analytics to track user behavior and report on campaign performance, making data-driven recommendations for optimization.
Develop and execute A/B tests for ad creatives, landing pages, and targeting to improve campaign results.
Manage budgets, bid strategies, and pacing to maximize ROI for all campaigns.
Work closely with the creative and development teams to ensure ad assets align with campaign goals.
Provide detailed reporting and insights on performance, optimizations, and areas for improvement.
Stay up-to-date with the latest trends, best practices, and platform updates across the paid media ecosystem.

Qualifications:

Proven experience as a Media Buyer with a focus on lead generation.
In-depth knowledge of Facebook Ads and Google Ads platforms.
Expertise in setting up and managing Facebook Conversion API, Google Tag Manager, and Google Analytics for tracking and optimization.
Strong analytical skills with the ability to interpret performance data and make strategic recommendations.
Experience with audience targeting, retargeting, and lookalike audiences to drive efficient lead generation.
Excellent communication and time management skills.
Ability to manage multiple campaigns, budgets, and projects simultaneously.

Preferred Skills:

Experience with additional ad platforms such as LinkedIn Ads, TikTok Ads, or Pinterest Ads.
Familiarity with CRM integration and lead management tools.

What We Offer:

Competitive salary and benefits package.
Opportunity to work with a dynamic and growing team.
Professional development and growth opportunities.
Flexible work environment.

Walden Media Group

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