Overview:

We are currently looking for a Paid Social Media Ads and SEO Expert. Your responsibilities will include creating, implementing, and managing SEO, Google Ads, Facebook and Instagram Ads, website blog posts, and audience retargeting to drive website traffic and conversions.

It is expected that you stay up-to-date with the latest marketing trends, algorithms, and paid advertising trends. You must also monitor and analyze social media and Google ad performance as well as SEO ranking, website traffic, and sales. You should have excellent communication skills and the ability to work independently as well as with the marketing team.

Ultimately, you should be able to manage our online paid advertising and SEO ranking presence, ensuring high levels of website traffic and sales conversion.

Qualifications:

The ideal candidate should have a strong background in SEO techniques, keyword research, and on-page optimization.
Strong understanding of the latest digital marketing trends and excellent analytical skills.
They should also be proficient in running social media ad campaigns on platforms such as Facebook and Instagram that will enhance our online presence and sales.
Experience with Google Analytics and Meta Business Suite
Experience with audience retargeting

Responsibilities:

Ability to commute and work in person in the office to coordinate with other team members
Write original, powerful, and effective SEO content for blogs and website.
Develop, implement, and manage Google Ads campaigns to drive targeting website traffic and conversions in accordance with our company’s brand guide.
Conduct keyword research and optimize SEO strategies to improve organic search ranking and drive website traffic.
Create and manage social media ad campaigns on Facebook and Instagram.
Monitor and analyze social media and Google ad performance as well as SEO ranking, website traffic, and sales.
Collaborate professionally with the marketing team to align ad goals with overall business goals and company branding.
Stay updated with the latest marketing, algorithms, SEO, and paid advertising trends and best practices.
Analyze and maximize ROI.

About You:

Proven experience with Google Ads, SEO, Google Analytics, Meta Business Suite, and paid social media ads (Instagram and Facebook).
Strong understanding of SEO principles
Strong understanding of digital marketing trends and analytics
Excellent analytical skills
Strong written and verbal communication skills
Ability to work independently as well as a part of a team

Preferred Qualifications:

Google Ads Certification
Google Analytics Certification
B.A. or B.S in marketing, computer science and information technology, communications, or business administration

Hours/Location:

Full-time or part-time (negotiable)

In person/Hybrid

Compensation & Benefits:

Compensation based on experience

Benefits for full-time employees:

Health Benefits (Medical, Vision, and Dental)

PTO Package

7 Paid Holidays + Birthday Holiday

Holiday Bonus

Willow Hill Soap Company

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Paid Social Media Ads and SEO Expert