Workwear Outfitters has a strong legacy of building innovative and authentic market-right products and is a leading supplier of work apparel and footwear for diverse occupations in industries such as automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and many more. Workwear Outfitters is based in Nashville, Tennessee with more than 5,800 employees in facilities spanning the globe.

Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Walls®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, and CritiCore®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose: “We champion and empower workers who make our world work better”

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do As a Digital Merchandiser

This position will have responsibility for the day-to-day merchandising operations of multiple brand websites. The Digital Merchandiser will be involved in a broad range of activities, including responsibility for product presentation building and maintaining site content, and ensuring a great customer experience -- all of which will help grow sales and brand equity.

How You Will Make a Difference

Collaborate with the Marketing team to help deliver the overall brand goals on our websites.
Assist in the day-to-day operations of the brand websites with a focus on merchandising - including web content management, catalog and image management, and analytics to improve discoverability (SEO), user experience, lead generation, and conversion.
Recommend eCommerce merchandise assortments by category and continually evaluate, analyze, and adjust assortments based on performance and sales trends. Identify opportunities to increase conversion and average order value.
Develop & execute site merchandising strategies aligned with promotional and content calendars, digital marketing endeavors and other initiatives, including promotion and catalog setup, and pricing maintenance.
Partner with Marketing to develop eCommerce promotional strategies. Analyze promotional effectiveness and make future recommendations.
Work with website development team to support Quality Assurance (QA)/ User Acceptance Testing (UAT) processes for new and ongoing initiatives to manage expectations and project risks.
Support wholesale digital partners with product setup and maintain product information database.
Keep up to date with industry best practice, developments in web technology and monitor competitor websites.

Skills For Success

Minimum 3 - 5 years of relevant e-commerce experience in the consumer products industry, preferably apparel or footwear.
Post-Secondary Education in Business Administration, eCommerce, or Marketing.
Experience in website management (content management, online merchandising)
Understanding of search engines, search engine optimization, critical updates and other factors that influence rankings with search engines.
Working knowledge of HTML & CSS is a plus.
Moderate to high level skill with Microsoft Office tools.
Possess an understanding of website architecture, internal website search and URL structure.
Experience with Salesforce Commerce Cloud is an asset.
Analytical skills - ability to interpret data, identify trends and develop action plans to grow sales. Google Analytics experience preferred.
Detail-oriented, with strong planning and organization skills. Maintains a sense of urgency and able to manage multiple projects and schedule demands.

Workwear Outfitters

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Digital Merchandiser