Seeking a Head of Growth to enhance marketing strategies and processes, focusing on SEO, paid marketing, organic content, lifecycle marketing, and optimization, with a passion for women’s health and pregnancy.
Responsibilities:
- Advertising Strategy and Execution:
- Develop compelling ad content, analyze performance, and optimize channels.
- Craft follow-up emails and texts for re-targeting leads.
- Determine target CAC and allocate budgets effectively.
- Landing Page Optimization and A/B Testing:
- Conduct A/B tests, optimize copy and design, ensure seamless user experience.
- Organic Content Conversion Improvement:
- Optimize organic content on social platforms and blogs for conversion.
- Manage creators, evaluate partnerships, and scale organic efforts.
- Affiliate Marketing Optimization:
- Analyze ROI metrics, craft plans to engage affiliates effectively.