Position Overview:
We are seeking a talented Creative Content Creator/Designer focused on Paid Ads to join our marketing team. The ideal candidate will be responsible for developing visually compelling and strategically optimized paid ads creative across various digital platforms.
Responsibilities:
- Design and produce visually appealing graphics, images, and videos for use in paid advertising campaigns.
- Collaborate with the marketing team to develop creative concepts that align with campaign objectives and target audience preferences.
- Stay up-to-date with industry trends and best practices in digital advertising and design to ensure the relevance and effectiveness of our creative assets.
- Conduct A/B testing of different ad creatives to identify the most effective combinations and continuously optimize campaign performance.
- Work closely with the analytics team to track the performance of ad creatives and provide insights for future iterations.
- Manage multiple projects simultaneously and meet tight deadlines while maintaining a high standard of quality.
Requirements:
- Proven experience 5 years working as a graphic designer, visual content creator, or similar role, with a focus on digital advertising.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and video editing software and motion graphics
- Experience withdigital advertising platforms (e.g., Facebook Ads Manager, Google Ads) and best practices for creating effective ads.
- Excellent written and verbal communication skills, with the ability to articulate creative concepts and ideas effectively based on current trends and past performance
- Ability to work collaboratively in a fast-paced team environment and take ownership of projects from concept to completion.
- A keen eye for detail and a passion for creating visually stunning and compelling content.
- Experience writing persuasive ad copy that effectively communicates brand messages and encourages audience engagement and conversion a plus