28 Collective, an online retailer of personalized gifts, is seeking a full-time Digital Marketing Specialist.
The Digital Marketing Specialist will work closely with the Marketing Director to plan, develop and execute digital marketing campaigns. This individual will be responsible for creating marketing content, managing social media accounts, creating and managing social media ad campaigns, writing blogs, creating and executing email campaigns, optimizing website to improve search engine rankings, as well as other marketing efforts.
Responsibilities:
- Create marketing content for social media, email and website
- Develop monthly social media content calendars
- Create, schedule and manage content and engagement across all social media accounts
- Create video content for social media and website
- Develop email marketing plan, create and execute corresponding email campaigns
- Write blog posts, website content and product descriptions using SEO best practices
- Continuously review and optimize online presence to improve search rankings, traffic and conversion rates
- Conduct keyword research and optimize website content to improve search engine rankings
- Assist with digital advertising campaigns, including paid search, display, video and social
- Monitor, analyze and report on key performance metrics
Qualifications:
- Bachelor’s Degree in Marketing, Communication, Business or Design
- 3+ years of digital marketing experience
- Experience with managing social media accounts
- Experience creating email campaigns
- Clear understanding of creating content that aligns with branding and target audience
- Knowledge of SEO best practices
- Excellent verbal and written communication skills
- Experience with Meta advertising
- Strong attention to detail
- Photography and videography skills are a plus!
- Knowledge of Etsy, Amazon, Shopify and other online sales platforms is a plus!
- Knowledge of Adobe Suite (specifically Photoshop and Illustrator) is a plus!