Organizational Background (Who we are):
GOAT USA is an athletic lifestyle clothing brand that provides great energy and passion to families throughout the United States and beyond. The product's quality and the customer-centric experience put a charge into our brand. Spreading the aspirational message, "Ordinary people do extraordinary things," embodied in our logo, Chuck the GOAT has resonated with our deeply loyal constituency. Forming these bonds with mobile retail activations promotes an energy that carries through to our multiple revenue streams, including e-commerce, our own brick & mortar stores, and relationships with top retailers in the industry. As our business grows exponentially, we are excited to share our passion with passionate, experienced specialists looking to join the GOAT USA team.
Who you are:
You—a Graphic Designer with visual storytelling abilities that engage, inform, and inspire. We’re looking for a talented individual who can take concepts and ideas and create a visual representation in both print and electronic media. The ideal candidate will have expert knowledge of current design software and be skilled in every step of the design process, from concept to final deliverable. Collaborating with multiple teams across the company, the Graphic Designer should be able to take written or spoken ideas and convert them into a design that connects. The successful candidate will have a thorough understanding of branding and marketing and be able to find the right style and layout for every project.
Job Purpose
The Graphic Designer's job is to produce engaging and on-brand graphics for different forms of media as needed. This includes, but is not limited to, social media posts, website graphics, clothing designs, accessory designs, packaging designs, and sticker designs. The Graphic Designer must ensure that brand elements are consistent across all platforms. In addition, they should consistently develop new creative and innovative concepts to drive the brand forward. An important part of this job is experience in garment-centered designs, working closely with printers and factories, and having a technical apparel background.
Duties and Responsibilities
● Have a strong understanding of Adobe, Photoshop, Illustrator, InDesign, and After Effects
● Develop weekly/monthly campaigns based on holidays, seasons, products, promotions, etc.
● Create designs for the Exclusive GOAT USA Monthly Sticker Subscription service along with accompanying graphics
● Build out and schedule email and SMS campaigns
● Ensure imagery is on brand and consistent across campaign platforms
● Conceptualize and execute product designs (T-Shirts, Long Sleeves, Sweatshirts, Stickers etc.)
● Design in-store displays
● Compile products into catalogs for potential buyers and manufacturers
● Ensure all product photography is displayed consistently across platforms
● Keep track of all branded photography and make edits as needed
● Create any necessary printed materials
● Create Website banners and graphics as needed
● Communicate with manufacturers about any design questions or changes
Additional Information
● 5+ Years Experience
● Salary: $75,000-$85,000
● Full-Time, In-Person
● Hours: 9am-5:30pm, Monday-Friday
● Location: Plainview, NY