Coordinator; Multi-Platform Social and Digital Media TLC & TRVL
This coordinator is responsible for conceiving, managing, and publishing best-in-class digital and social content experiences for TLC. They will report to the Social Senior Manager. They will manage the entire project lifecycle and create high-quality content that engages and entertains our fans while meeting growth and engagement goals. This person will partner with teams in marketing, media, video production, design, talent management, and product. The coordinator will work closely across the networks’ departmental teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms. The coordinator will serve as a resource for the larger multi-platform team but will also take the lead on smaller-scale content initiatives in this area, completing tasks involving researching, brainstorming, writing, and competitive analysis. This role is directly tied to generating digital revenue across all social platforms.
RESPONSIBILITIES
· Promote blended networks portfolio using engaging social media content, campaigns, and online events
· Build awareness, buzz, and affinity for TLC and TRVL on social media
· Manage digital video calendar and ongoing productions
· Request media, input projects into Asana, coordinate with video editors
· Serve as the digital media expert for assigned programming and be responsible for publishing all content onto digital/social platforms around those shows
· Build partnerships with Marketing, Press, Talent, Video Production, and Show Production departments to leverage all digital resources and assets
· Collect data and evaluate digital and social successes and trends
· Discover new social trends and research audience preferences; evaluate and monitor new technologies in the social space
· Stay current with changes on all social platforms
REQUIREMENTS
• Bachelor’s degree in New Media, Journalism, Communication or related field
• At least 2 years of experience in social media marketing, community management, and fan engagement at a media/entertainment company, agency, or brand (strong internship experience accepted)
• Must be familiar with current TLC programming!
• Passionate about exploring new formats on digital/social platforms, particularly with video and other social-native formats!
• Must be able to work a flexible schedule to support key events and social activities (ex: live-tweeting on weekends)
• Must be able to post and respond to live updates including after-hours tweeting and fan engagement
• Actively involved in the social media space with a proven understanding of how to use social platforms to engage and build audiences
• Must possess fluency in major social platforms’ best practices, including
Facebook, Instagram, X, and Tik Tok, and a keen eye for emerging platforms and trends
• Demonstrable experience identifying and creating socially shareable content that is on-brand
• Proficiency in online tracking/reporting tools (ex: Meta Business Suite) online content management and publishing systems (ex: Sprout), and social listening tools (ex: Tubular, RivalIQ)
ADDITIONAL NEEDS
• Pro-active, detail-oriented and highly organized
• Strong quantitative analysis and creative problem-solving skills
• Able to prioritize and successfully complete multiple, ongoing projects in a deadline-driven, fast-paced environment
• Great sense of humor and can quickly write culturally relevant, brand-appropriate copy
• Always aware of the latest social trends and news
• Create/sustain positive working relationships with various stakeholders in a matrixed environment
• Adaptable and can easily shift gears and voice quickly between multiple properties; calm under pressure