Company Description:
Coffee Elf Inc. is an innovative company that uses green chemistry and biotech to reduce coffee industry emissions. Our mission is to unlock the full potential of coffee by extending its economic life and giving back to farmers and coffee chain stakeholders. We focus on upcycling spent coffee grounds into valuable, eco-friendly products, addressing the environmental and social challenges posed by coffee waste. Our venture combines sustainability and technology to tackle Scope 3 emissions in the coffee industry.
Role Description:
We are seeking a Social Media Marketing Intern for a remote, unpaid internship, designed for students looking to earn academic credits. This position offers an opportunity to enhance our digital presence and promote sustainable practices through innovative social media strategies. The intern will create and manage content across platforms such as Instagram and TikTok, monitor trends, and engage with our audience to increase brand visibility and support B2B sales.
Responsibilities:
1. Social Media Marketing:
- Create and edit content for Instagram and TikTok to enhance brand engagement and follower growth.
- Monitor social media trends to adapt and optimize our strategy for increased brand awareness.
- Develop recommendations to enhance our digital media presence, supporting B2B sales initiatives.
2. Sustainability in the Beauty Market:
- Research sustainability initiatives within US-based beauty companies, focusing on their goals and timelines.
- Compile a list of small to medium-sized beauty companies with a focus on sustainability, noting their key products and features.
3. Public Relations:
- Identify relevant NY/NJ events where Coffee Elf can promote its products and engage with the audience.
- Formulate strategies for engaging with event PR teams to enhance brand visibility and forge new partnerships.
Qualifications:
1. Currently enrolled in or a recent graduate of a Bachelor’s program in Marketing, Communications, Environmental Studies, or a related field.
2. Demonstrated experience with social media platforms, especially Instagram and TikTok, including content creation and editing.
3. Interest in sustainability, particularly within the beauty industry.
4. Strong written and verbal communication skills, with the ability to convey complex concepts in an accessible manner.
5. Able to work independently and collaboratively in a fast-paced startup environment.
Additional Information:
This internship is unpaid; however, students will have the opportunity to receive academic credit through their educational institution. Applicants must confirm their eligibility for academic credit with their university prior to commencing the internship. Coffee Elf Inc. is committed to providing a valuable educational experience that complements academic learning with practical, hands-on work.