Position: Digital Marketing and Ads Specialist
Department: Marketing
Location: Remote
Type: Full-time
WeStock is a leading provider of software-as-a-service (SaaS) solutions tailored to the consumer packaged goods (CPG) industry. Our innovative platform empowers CPG brands to capture first-party data about their shoppers and subsequently leverage it to better serve their customers.
WeStock has worked with over 500 CPG brands and has 150,000 unique shoppers using the platform. We are excited about our growth spurt and want to add to the team!
Role Overview:
The Digital Marketing and Ads Specialist will be responsible for planning, executing, and optimizing our online advertising campaigns across various platforms. This role requires a deep understanding of digital marketing strategies, a knack for data analysis, and the creativity to develop compelling ads that drive quality lead traffic for our top-of-funnel, engagement, and ultimately lead conversion.
Responsibilities:
Develop and Implement Advertising Strategies:
- Create and execute effective digital advertising campaigns across platforms such as Google Ads, Meta, LinkedIn, Tik Tok and others.
- Develop ad strategies that align with overall marketing goals and target audience needs.
Campaign Management:
- Plan, manage, and optimize pay-per-click (PPC) campaigns to maximize ROI.
- Monitor and adjust ad budgets, bids, and targeting to ensure optimal performance.
- A/B test ad creatives, copy, and landing pages to improve campaign effectiveness in collaboration with the team.
SEO and SEM:
- Conduct keyword research to identify high-performing keywords and optimize campaigns accordingly.
- Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
Analytics and Reporting:
- Track, analyze, and report on the performance of digital advertising campaigns using tools like Google Analytics, Facebook Insights, and other analytics platforms.
- Provide actionable insights and recommendations based on data analysis to improve future campaigns and get maximum ROI for across ad spend
Social Media Advertising:
- Develop and manage social media advertising campaigns to increase brand awareness and engagement.
- Optimize social media ad performance through ongoing analysis and adjustments.
Collaboration and Coordination:
- Work closely with the rest of the team to ensure cohesive campaign execution.
- Coordinate with external partners and agencies as needed.
Personal Attributes
- Detail-oriented with a strong focus on accuracy.
- Proactive and self-motivated, with a passion for digital marketing and advertising.
- Ability to work both independently and as part of a team.
- Strong problem-solving skills and adaptability.
Requirements:
Education:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
- 2+ years of experience in digital marketing and advertising.
- Proven track record of managing and optimizing digital ad campaigns in the SaaS and/or CPG space.* SaaS experience preferred.
Skills:
- Proficiency in using digital advertising platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
- Strong understanding of SEO, SEM, and web analytics.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong organizational and time management skills.
Certifications:
- Google Analytics and Google Ads certifications are highly desirable.
Bonus Points :
- Experience working with customer relationship management (CRM) software.
- Knowledge of SaaS (Software as a Service) business models.
- Experience in the technology industry or related field.
- Bonus points for additional certificates in this industry.
Benefits:
- Competitive salary and performance-based incentives ($80,000-$100,000)
- Monthly stipend for health and wellness.
- Remote work opportunity.
- A dynamic and inclusive company culture with opportunities for growth and advancement.
Join WeStock and be part of a company that is bringing positive change brands in the CPG industry through its innovative go-to-market platform! We want to hear from you if you are passionate about marketing, customer success, and technology!