Marketing Coordinator, Paid Marketing team
We are looking for a Marketing Coordinator for our Paid Marketing team to support our full funnel strategy (brand, user acquisition and retention initiatives) as we continue to expand our paid media strategy across multiple platforms.
This role will assist with the day-to-day operations throughout the lifecycle of our marketing campaigns. You will take on a key role in the execution of media campaigns and help create, maintain and improve upon processes and documentation that contribute to each stage ensuring that everything runs smoothly and efficiently. We’re looking for someone who’s ready to jump in, put on their organizational hat and help keep the machine well oiled for success. This role will report to the Senior Manager, Paid Marketing.
Responsibilities:
This is an integral role with a wide range of responsibilities, including:
- Campaign Oversight: Coordinate with our external media partners and internal teams to ensure all deliverables are executed for our campaigns from start to finish, owning the process and adhering to timelines.
- Asset Management: Collaborate with the Creative Services team to submit and track asset requests and subsequently review and assist in delivering them for all platforms including CTV, mobile, web and more.
- Documentation: Maintain multiple tracking documents and update them in real time. Own and be thinking about ways to add to and/or enhance these resources for easy, on-demand reference.
- Cross-functional Collaboration: Work with other teams across the organization including Content/Brand Marketing, Programming/Partner Marketing in order to have the latest on-platform content information
- Operational Support: Assist the team with any miscellaneous needs, help coordinate meeting schedules with internal and external teams and keep the team Google Drive current with the latest media partner reporting, contracts, decks, etc.
- Billing: Work with finance team to ensure all monthly invoices are accounted for
- Misc. Projects: Support other verticals under paid marketing with ad hoc projects as needed.
Requirements:
Qualities / Experience We’re Seeking
We believe the right individual will have the following skills and experience in order to be successful in this role:
Basic Qualifications
- At least 1 year of work experience supporting a marketing team or working at an ad agency.
- Organizational/project management platform knowledge such as Google Drive and Asana.
- Experience working with creative assets including the design process and basic spec knowledge.
- Experience working with cross-functional teams, particularly with Creative and Billing.
- Experience working with external partners to launch large scale digital marketing campaigns
- Experience establishing processes and timelines and adapting them for further efficiency.
- Pays close attention to detail
- Excellent communication, time management and problem solving skills.
- A proactive thinker who has the ability/willingness to pivot at a moment’s notice.
- A healthy curiosity for the entertainment marketing space. Asks questions when needed and a passion to learn.
Additional Qualifications
- Experience in the entertainment, streaming TV/OTT space preferred.
- Advanced Excel experience is a plus
Compensation:
- $28.45/hr. - $37.93/hr. (W2)
Req# VIAJP00000985