Job Details
Job Location
Seattle HQ - Seattle, WA
Salary Range
$60,000.00 - $70,000.00 Salary/year
Job Shift
Any
Description
Who We Are
Elevate Outdoor Collective (EOC) is an alliance of iconic outdoor and winter sports brands with a specialized focus on skiing, snowboarding, and snowshoeing. With each unique brand maintaining its own individual points of view and driving independent innovation, the Collective is fueled with the strength of world-class development facilities and engineers, global distribution channels and committed outdoor lifestyle enthusiasts and experts. Our brands include K2 Skis, K2 Snowboards, Marker, Dalbello, Völkl, RIDE Snowboards, LINE Skis, Backcountry Access, Atlas Snowshoe Co., Tubbs Snowshoes, Madshus, and K2 Skates.
With an international portfolio of world-renowned brands recognized as trailblazers in innovation, performance and, most importantly, fun times by active lifestyle enthusiasts across the globe, Elevate Outdoor Collective will continue its mission to progress the culture of each outdoor endeavor it represents. As “One Team” backed by world-class development facilities and product engineers, incredibly talented athletes and ambassadors and a top-notch crew of employees who live and breathe the outdoor active lifestyle, Elevate Outdoor Collective is eager to take things to the next level.
Position Overview
As the Email Coordinator at Elevate Outdoor Collective (EOC), you will be a crucial member of our global ecommerce team, responsible for executing the email marketing program across our portfolio of brands. This role involves getting into the details of coordinating email campaigns and automation that align with each brand's unique industry positioning and voice. You will work closely with the Email Lead to manage brand marketing initiatives, as well as spearhead ecommerce marketing initiatives that reach a wide audience. Your role plays a pivotal part in expanding the reach of the email marketing program not only on the brand-specific level, but also the global scale. Being curious, nimble, and ambitious are key to succeeding in this position.
Responsibilities
- Coordinate email schedule, testing, deployment, and reporting.
- Collaborate with cross functional teams to drive company initiatives with appropriate email content.
- Collaborate with the creative team to develop compelling email content and visuals.
- Identify opportunities for list growth and innovative email programs.
- Ensure compliance with rules, regulations, and legal guidelines around email communication.
- Stay updated on email marketing best practices and industry trends.
- Conduct A/B testing to optimize email performance and engagement.
- Assist in the development and execution of email marketing strategies to drive revenue and customer retention.
- Monitor competitor email campaigns and industry benchmarks to identify opportunities for improvement.
- Support the Email Lead in implementing segmentation strategies to personalize email content based on customer behavior and preferences.
- Identify opportunities for list growth and innovative email programs.
- Create standardized and scalable structure to manage multiple brands email content.
- Test website functionality and compatibility between different browsers and global regions for email notifications.
- Perform minor image manipulation tasks to format for email.
- Handle other ad hoc web-related tasks.
Minimum Qualifications
- 1+ year email marketing experience.
- Bachelor’s degree.
- Experience with Google Analytics.
- Edit and update photos and design elements in Photoshop for use in emails.
- Ability to work effectively in a fast-paced environment while coordinating multiple project deadlines simultaneously.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with marketing platform, Klaviyo and/or other email platforms.
- Familiarity with email deliverability best practices and email authentication protocols (SPF, DKIM, DMARC).
- Knowledge of CAN-SPAM and GDPR regulations.
- Excellent organizational skills and attention to detail.
- Strong written and verbal communication skills.
Preferred Qualifications
- Knowledge of core outdoor sports, particularly snow sports.
- History of working with graphic design and ecommerce teams
- Agency experience
Physical Requirements
- Ability to sit for long periods of time.
- Ability to enter data for long periods of time.
- Ability to sit in front of computer for long periods of time.
- May be required to lift 15-50 pounds occasionally.
Elevate Outdoor Collective and its subsidiaries is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics. View the EEO is the Law poster here .