The role is restricted to those physically located in Europe. While this is a remote position, we cannot consider candidates who are not based in that region. Preference will be given to candidates based in Portugal, Spain, or Malta.
The Role:
Raketech is looking for a Content Lead who will be responsible for designing and delivering innovative content initiatives for our casino portfolio of products. Reporting to the Casino Content Manager, you will be our subject matter expert, helping to shape our coverage of casinos and slots. Managing a group of freelance writers and internal resources, the content lead will aim to achieve engagement, ranking, and conversion goals. Working within an agile environment, the role requires close collaboration with the wider product team and with other central functions.
Success in this role means:
- As a Content Lead, you are expected to …
- Design and execute a content plan for the respective market;
- Execute the editorial calendar and ensure all content is published on schedule;
- Manage a team of freelance writers; propose and define work; ensure deliverables are of high quality, that deadlines are met, and that we are compliant with market regulations;
- Monitor feedback, analytics, and trends to identify new content opportunities;
- Regularly investigate the products’ target audience and the market landscape to build in-depth content strategies with clear objectives to increase engagement and site performance;
- Understand the business and marketing metrics given the content strategy and analytically work with a numbers-driven approach;
- Ensure that all content meets our editorial standards and guidelines;
- Work closely with the SEO team to ensure that all content is following best SEO practices;
- Execute any other Ad hoc content publishing tasks required.
- Continuously contributing and driving content editorial direction
- Giving feedback on how to improve content quality and automate processes
- Closely following content update impacts and organic KPIs
- Effectively collaborating with SEO to increase traffic
- Have previous work experience in the iGaming industry;
- Fluent English and an additional language is a plus;
- Have experience working in an agile environment using JIRA;
- Be able to work in a fast-moving environment;
- Have the ability to work autonomously;
- Have a good understanding of SEO best practices;
- Analytical mindset, problem-solving skills, and a detail-oriented work style.