Job Summary
As a Product Marketing Specialist at AirBrush, you will be responsible for spearheading our social media presence, optimizing search engine visibility, crafting compelling blog content, expanding our reach on third-party websites such as ProductHunt and Geekflare, and executing effective EDM campaigns. Your ultimate goal will be to bolster our product traffic and foster a strong community around our brand.
Key Responsibilities
- Conduct SEO audits and optimize website content to ensure high rankings in search engine result pages (SERPs).
- Create engaging, SEO-friendly blog posts that highlight product features, industry trends, and relevant topics to attract and educate our audience.
- Develop and implement a cohesive social media strategy across various platforms to enhance user engagement, increase followers, and drive traffic to our products.
- Manage day-to-day social media activities, including scheduling posts, responding to comments, and analyzing performance metrics.
- Identify and leverage opportunities for increased product exposure on third-party websites such as ProductHunt, Geekflare, etc.
- Design and execute email marketing campaigns (EDMs) that convert leads into customers and nurture existing relationships.
- Collaborate with cross-functional teams including product development, sales, and customer service to align marketing efforts with company goals.
- Track and report on the effectiveness of marketing campaigns, adjusting strategies as needed to meet objectives.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in digital marketing, social media management, SEO, content creation, and/or email marketing.
- Excellent written and verbal communication skills with an ability to create engaging content for diverse audiences.
- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Familiarity with marketing tools and platforms such as Google Analytics, Hootsuite, Mailchimp, SEMrush, etc.
- Creative thinker with a data-driven approach to making strategic decisions.