Rather Outdoors is a family of industry-leading brands with a common purpose, protecting and nurturing the legendary outdoor brands we grew up with. We are focused on fishing and spending life outdoors while providing outdoor enthusiasts with the right gear for every step of their journey. We’re proud to work with co-workers who share our passions and values, and work as a family to make our mission a success.
We are seeking a creative and tech-savvy AI Prompt Engineer & Content Creator to develop engaging and informative content tailored for the recreational fishing community. The ideal candidate will leverage artificial intelligence to create compelling articles, guides and interactive content that captivate our audience. You will work closely with our Marketing, Product Development and Sales teams to ensure our content is both accurate and engaging.
Essential Responsibilities:
- Develop and optimize AI-generated content focused on recreational fishing, including how-to guides, gear reviews, press releases and various other media/communications requirements.
- Design and refine prompts for AI models to generate high-quality, relevant, and engaging content.
- Collaborate with cross-functional teams to align content with brand voice, marketing strategies, and customer needs.
- Stay up-to-date with the latest trends in AI, content creation, and recreational fishing to ensure our content is innovative and informative.
- Analyze content performance metrics and refine AI models and prompts based on feedback and data insights.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.
- Proven experience in content creation, preferably in the recreational fishing or outdoor sports industry.
- Strong understanding of AI technologies and prompt engineering.
- Excellent writing and editing skills with a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Passion for recreational fishing and knowledge of the industry’s latest trends and products.
Additional Requirements:
This is largely a sedentary role; however, when attending trade shows and other events, standing for up to 8 hours a day may be requires, along with moderate lifting, bending, pushing and/or pulling.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the position. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with, or without notice.
Rather Outdoors is an Equal Opportunity Employer (EEO). This means that we do not discriminate based on race, creed, color, national origin, age, religion, sex, sexual orientation, marital status, or other classification protected under applicable law.