About Ferla Bikes: At Ferla Bikes, we are driven by innovation, sustainability, and the joy of the open road. Our range of eco-friendly bikes and cargo bikes are designed for both personal and commercial use, helping to transform urban mobility and logistics. Join us in making a greener, more connected world.
Position Overview: Ferla Bikes is seeking a dynamic SEO Specialist to enhance our online presence and drive more organic traffic. This role is crucial for both our consumer-facing and business-to-business sides, focusing on optimizing our digital content and strategies to reach both personal users and commercial enterprises.
Key Responsibilities:
- Develop and implement effective SEO strategies with goals specific to increasing visibility and engagement for both the consumer and business segments of Ferla Bikes.
- Conduct keyword research tailored to consumer trends and B2B needs, optimizing website content, blog posts, and marketing materials.
- Collaborate with the marketing team to align SEO strategies with overall marketing campaigns and business objectives.
- Monitor and analyze SEO performance metrics using Google Analytics, SEMrush, and other SEO tools, and adjust strategies as needed.
- Manage, improve, and optimize the structure of our website and blog while ensuring that they are accessible to both consumer and enterprise audiences.
- Stay up-to-date with the latest SEO and digital marketing trends and changes in search engine algorithms.
Requirements:
- Proven experience as an SEO Specialist or similar digital marketing role.
- Experience with SEO analytics platforms, such as Google Analytics, SEMrush, and Ahrefs.
- Strong understanding of search engine algorithms and ranking strategies.
- Excellent communication and teamwork skills, able to work effectively with cross-functional teams.
- Ability to handle multiple tasks in a fast-paced environment and differentiate strategies between consumer and B2B markets.
- Bachelor’s degree in Marketing, Information Technology, or related field.
Benefits:
- Competitive salary and benefits package.
- Flexible working hours and remote work opportunities.
- Professional development and training opportunities.
- A vibrant team environment passionate about sustainability and innovation.