This position is fully remote.
Base salary is 90k plus bonus and Benefits
A Paid Media Manager is a specialized marketing professional who strategizes, executes, and optimizes advertising campaigns across various digital platforms to drive brand awareness, engagement, and conversions
Developing Strategies: They create comprehensive paid media strategies to increase brand visibility and achieve marketing goals.
Budget Management: Managing budgets and campaigns across multiple channels, including search engines, social media, and other digital platforms.
Keyword Research: Conducting keyword research for pay-per-click (PPC) campaigns and integrating with SEO.
Ad Creation: Crafting compelling ad copy and visuals that resonate with the target audience.
Performance Optimization: Monitoring and optimizing campaign performance through A/B testing, bid adjustments, and audience targeting.
Data Analysis: Analyzing campaign data to report on ROI and making data-driven decisions.
Collaboration: Working with cross-functional teams (creative, content, analytics) to ensure campaign alignment.
Ad Inventory Management: Negotiating and purchasing ad inventory from publishers and networks.
Compliance and Recommendations: Ensuring compliance with advertising regulations, providing recommendations for new paid media tactics, and managing vendor relationships.