Note: You must be based in North America. Only shortlisted candidates will be contacted. No agencies please.
About Us
Avertro is a venture-backed global cybersecurity software company currently headquartered in Australia. Our mission is to empower individuals to understand their cyber-why and make informed choices about their cyber safety. We have developed CyberHQ®, an All-in-One Cyber & AI Governance platform that helps organizations govern, manage, measure, and report on cyber resilience and AI safety. Our product automates and streamlines the relationship between technical and business aspects of cyber, providing the right metrics to make data-driven decisions.
What We Offer
- Competitive salary and stock options.
- Opportunity to work with a passionate and talented team.
- Flexible work environment (our team is mostly remote).
- Significant growth and professional development opportunities (e.g. we tend to promote from within).
- The chance to make a meaningful impact in the cybersecurity industry.
The Role
We are looking for a highly motivated and versatile Marketing & Growth Specialist with an understanding of the enterprise cybersecurity market to join our team. This role is perfect for someone who is hands-on, adaptable, and excited about building and scaling marketing efforts from the ground up. As a key member of our team, you will drive customer acquisition, engagement, and retention through marketing strategies, content creation, and growth initiatives targeted at enterprises.
Key Responsibilities:
- Strategic Marketing: Execute a marketing strategy that builds brand awareness, generates leads, and fosters customer loyalty.
- Growth: Identify and capitalize on growth opportunities using creative, scalable, and cost-effective tactics. Leverage data-driven insights to optimize campaigns and drive user acquisition.
- Cybersecurity: Utilize your knowledge of cybersecurity to create compelling messaging that addresses the unique challenges and needs of our C-level audience.
- Content: Develop high-quality content, including blog posts, whitepapers, case studies, webinars, and social media posts, to educate and engage our audience. Implement content marketing strategies that drive traffic, engagement, and leads.
- Account-Based Marketing (ABM): Design and implement targeted ABM strategies to engage key accounts. Develop personalized marketing campaigns that resonate with specific enterprise audiences and drive high-value conversions.
- Events Management: Plan, organize, and execute virtual and in-person events, including webinars, conferences, and trade shows. Ensure events align with marketing objectives and drive brand awareness and lead generation.
- Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and online advertising. Use analytics to measure and enhance performance.
About You:
- Proven experience in marketing, growth, and cybersecurity, preferably within a startup and B2B enterprise environment.
- Strong understanding of digital marketing channels, tools, and best practices.
- Demonstrated experience in content marketing, ABM, and event management.
- Exceptional written and verbal communication skills.
- Creative thinker with a proven track record of developing innovative marketing campaigns.
- Experience with marketing automation tools and analytics.
- Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced startup environment.
