Company Overview: Club Kokomo is an award-winning spirits company committed to changing the way people drink rum.
Job Description: As a Digital Specialist Manager at Club Kokomo Spirits. Responsibilities include:
Strategically develop and oversee the company's digital presence. Enhance the company's online reach and engagement. Restaurant and/or beverage industry experience is a huge plus.
Work closely with cross-functional teams to develop and implement digital campaigns, optimize digital platforms, and drive growth in online channels.
Key Responsibilities:
- Digital Strategy Development: Develop comprehensive digital strategies aligned with business objectives to increase brand visibility, customer engagement, and online conversion rates.
- Social Media Management:
- UGC Content Creation: Create engaging and authentic user-generated content. Including account videos (both on and off premise), cocktail builds, testimonials, and user stories, to showcase brand and products.
- Digital File | General Content Management: learn and manage current library content with an understanding of how and when different assets might be deployed. (Social vs paid ads vs on-premise collateral)
- Graphic Design: Story graphics and account support graphics.
- Influencer Marketing / Partnerships: Develop influencer partnership plans and execute with them accordingly.
- Copywriting: Caption writing on all social platforms.
- Community Management: Foster a vibrant and engaged community on social media platforms such as Meta (Facebook/Instagram), TikTok, and LinkedIn by responding to comments, messages, and mentions, and facilitating conversations to drive brand awareness and loyalty.
- Website Management: Oversee the maintenance and optimization of company website, ensuring it reflects brand identity, communicates the company's value proposition effectively, and provides a seamless user experience across all devices. This largely includes header image updates, press and awards, and general copy updates.
- Newsletters: Coordinate the creation and distribution of newsletters twice a month to CKS subscriber base, delivering relevant content, promotions, and updates to drive engagement and conversions. Separately creating subscriber acquisition campaigns via social media to increase brand's subscriber base.
- Graphic Design
- Copywriting
- Cross Team Collaboration: Work closely with Club Kokomo team members and vendors to ensure consistent communication across all mediums. A company directory listing all members and affiliates along with staff meetings will be provided during onboarding.
- Event Coverage: Attend events to capture content and create reels and static content for social.
- Monthly Analytic Reporting: Website analytics and social media analytics with future plans for account growth.
- Yelp / Google Review Management: Manage company reviews and distillery reviews. Respond when applicable.