We are seeking a talented and passionate Digital Marketing Specialist to join our small digital marketing agency. Our agency prides itself on providing top-notch marketing services to a diverse range of clients, and we are looking for someone who shares our commitment to inclusivity and understands the unique challenges and opportunities faced by LGBT- and POC-led businesses.
As a specialist, you will play a crucial role in developing and implementing effective marketing strategies that will promote and grow the agency's business. This will involve conducting in-depth market research and competitive analysis to identify target audiences and develop comprehensive marketing plans tailored to our needs.
Responsibilities:
GENERAL
🎯    Conduct market research and competitive analysis to identify target audiences and develop marketing plans.
🎯    Create and manage social media campaigns, including content creation and community engagement.
🎯    Respond to comments and DMs in the brand's voice, acting as a community manager.
🎯    Develop and execute SEO strategies to increase online visibility and organic traffic.
🎯    Monitor and analyze campaign performance, providing regular reports and insights.
🎯    Stay up-to-date with industry trends and best practices in digital marketing.
🎯    Understand the sales funnel and keep in mind the client journey when creating and implementing strategies.
PLATFORM-SPECIFIC
🎯    Utilize platforms and forums like Quora and Reddit to engage in digital marketing and DEI discussions in the voice of the agency.
🎯    Develop and manage email marketing campaigns, including drip campaigns using Flodesk.
🎯    Post on LinkedIn three times a week to increase engagement and brand visibility.
🎯    Develop a strategy, cohesive brand, sales funnel, and execute and manage Instagram content.
Requirements:
🎯    Proven experience in digital marketing, preferably with experience in marketing for LGBT- and POC-led businesses.
🎯    Strong knowledge of social media platforms, SEO, content marketing, and email marketing.
🎯    Excellent written and verbal communication skills.
🎯    Ability to think creatively and strategically.
🎯    Detail-oriented with strong analytical skills.
🎯    Proficiency with Notion for project management and strategy tracking.
🎯    Experience with Google Drive for managing brand assets.
Onboarding:
🎯   Thorough review of our Brand Voice Guide for copywriting purposes.
🎯    Familiarization with our Marketing Plan to understand our business strategies and objectives.
🎯    Weekly calls initially, with the possibility of adjusting frequency as needed.
Other details:
🎯   Work approximately 30 hours a month
🎯   Pay based on experience, max $30 an hour
You will be communicating with the agency leader, based in Europe, who will guide you and provide training. While you do not need to be a top-notch expert in the software we use, familiarity with them is necessary. Honesty is appreciated above all, so we are flexible in beginning with small projects and adding more responsibilities as time goes on. We prioritize mental health, reliability, flexibility, and nurturing long-term relationships within our agency.
Join our team and help us make a difference in the digital marketing landscape while championing diversity and inclusivity!
