Bearaby
Who WE are
Bearaby is an award-winning Direct to Consumer (DTC) company on a mission to bring comfort and relief to people of all ages who are searching for calm in a complex world. We create beautiful and functional products, including our flagship weighted blankets, that are sustainably manufactured from organic materials and innovative upcycled fabrics - loom to lap. We believe that restorative rest should be simple, natural, and drug-free - and that it's time to ditch the negative stigmas around healthy habits like napping and sleeping-in for a calmer, more collected world.
Role Summary
Bearaby is seeking a copywriter to join our creative team, fluent in both German and English. As part of our expansion strategy outside the US, you will be responsible for crafting copy, that’s aligned with our brand tone of voice, for our German website and align our digital presence with the German audience. You’ll be crafting playful, eye-catching copy and informative, well-researched content for all Bearaby customer channels.
Duties and Responsibilities
- Write engaging copy in German for a variety of assets, from holistic campaign messaging to product tags
- Work alongside our wider team to help steer a messaging strategy that’s true to our brand and aligns with the German audience.
- Conduct research on industry-related topics and produce original longform content
- Produce high-quality writing consistently and within deadlines
- Regularly update website content such as product FAQs based on queries, SEO keywords, and trends
- Translate our US-based content (on bearaby.com or on other platforms) for suitable audiences in Germany.
- Create engaging responses to customer service queries in line with Bearaby's tone of voice
- Create engaging captions for our social media channels
- Respond to customer queries across multiple channels (e.g. social media, email, chat) based on product understanding
Who You Are
- An excellent writer and storyteller who understands the importance of brand
- A collaborative creative who works well with the wider team to deliver exceptional work
- A flexible thinker who is comfortable taking on feedback and can work with strategic direction
- A fast learner who is knowledgeable about the world of digital marketing and enjoys the challenge of crafting impactful brand messaging that is suitable to German audiences
- A team player with the ability to work closely across teams in a fast-paced startup environment
- A proactive self-starter with top notch written and verbal communication skills
- Detail-oriented with strong editing and proofreading skills
- Customer-centric with a focus on understanding and meeting customer needs
- Comfortable with working in G Suite, monday.com, and Slack
Qualifications
- Exceptional German language skills with impeccable written German (native speaker level) and fluent in English for communication with the wider team and translation needs.
- Bachelor’s degree in a related field, such as Journalism, English language, Creative Writing, or Marketing
- Experience in copywriting or content writing is preferred
- A passion for sustainable wellness and restorative rest is a bonus!
We Offer
- Competitive salary
- Worldwide health insurance coverage (including dental)
- Paid annual leave
- Birthday off
- Unlimited Naps
- Supportive colleagues and a high performing team
- Access to training, resources and network