Department: Strategy
Direct Report: Chief Strategy Officer
Title: Data Analyst
Level: Manager
JOB DESCRIPTION
Our team is dedicated to helping our clients unlock growth by enabling change in areas like brand positioning, customer experience, and sales and marketing while unlocking the unique capabilities of their organization. We are looking for a passionate Data Analyst to join our rapidly growing Strategy team (on-site or remote) in a full-time capacity. This role will focus on analyzing data, summarizing insights, and providing ongoing thought-leadership and analytics support across diverse sets of clients.
WHAT YOU’LL DO:
In the Data Analyst position, you will provide analysis that tells a meaningful and impactful story for our clients. This role will help clients identify demand drivers and revenue opportunities while also exploring consumer needs with essential segments to inform long-term strategies.
- strategic hypotheses problem / opportunity statements to support research prioritization framework.
- analyze, and interpret complex data sets from various sources to derive insights and identify trends.
- with data teams and stakeholders to ensure data integrity, accuracy, and consistency.
- ad-hoc analysis and provide data-driven recommendations to support decision-making processes.
- new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
- current and new opportunities for how data is used to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)
- data pipelines and designing efficient data structures to integrate across disparate marketing data sources and systems.
- with IT to determine the right solutions for data storage, transformation, and integration with other marketing systems.
- web data and internal CRM database to understand the full customer journey and impact of customer acquisition channels
- customer data strategies, including navigating privacy and consent, emerging preferences, and regulation.
- customer profiles with first, second, and third-party data
- segmentation and customer data modeling, such as propensity modeling, lifetime value modeling, lead scoring
- deep-dive analyses on large, complex web datasets and provide strategic insights, hypotheses and conclusions about web behavior
- optimal tagging methodologies (e.g. Google Tag Manager) to optimize targeting of content by audience and segmentation
- advanced statistical methods and data science techniques to optimize marketing strategies and drive business growth
- and refine Multi Touch Attribution, Marketing Mix Model, and other models
- marketing campaign performance, consumer behavior, and market trends to identify actionable insights
WHO YOU ARE:
- years of experience in data analytics, marketing measurement and analysis, with a talent for synthesizing and visualizing data and a passion for analyzing users’ behavior and market dynamics.
- with BI tools such as Domo, Data Studio, Tableau, PowerBI, or Looker
- to learn IT systems quickly to extract and prepare required datasets for analytics
- or familiarity with Salesforce, Adobe integration and analytics tools
- client relationship and communication skills, with experience managing multiple projects across teams
- analytical, critical thinking, and problem-solving skills
- with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
- of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
- ability to thrive in a fast-paced and deadline-driven environment
BENEFITS:
- Glue-IQ pays 100% of Health plan premium (health, dental, vision)
- Hybrid working environment
- 401k Plan
- Client-specific benefits and perks
- Office is the heart of Coral Gables
ABOUT GLUEIQ
GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients
*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.
The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.