We're seeking a mid-senior level Data Scientist to join our dynamic team and play a pivotal role in building and implementing social media attribution solutions. In this role, you'll leverage your expertise in marketing attribution, data science and analytics to evaluate the ROI and impact of social media data and provide valuable insights for optimizing marketing campaigns.
Responsibilities:
- Conduct technical discovery to understand existing social attribution methods and document your findings.
- Design, develop, and implement statistical models that power automation and analyses specifically focused on social media attribution.
- Translate existing tools and methodologies into production-ready code that leverages Google Cloud Platform (GCP) services for scalability and efficiency.
- Design and develop dashboards using Google Data Studio or other visualization tools to clearly communicate model accuracy and provide an analyst view of results.
- Conduct ad hoc data analysis throughout the ROI/Attribution work, leveraging industry leading social data platforms such as Sprinklr, Brandwatch, Newswhip and other relevant internal data sources.
- Collaborate with cross-functional teams (marketing, media, engineering, product) to ensure alignment between data-driven insights and business objectives.
Education & Work Experience:
- Master's degree in Statistics, Computer Science, Data Science, or a related field (or Bachelor's degree with significant experience).
- 3-5 years of experience as a Data Scientist or similar role.
- Strong proficiency in Python (including libraries like pandas, scikit-learn) and SQL.
- Experience with machine learning algorithms and a solid understanding of statistical analysis.
- Familiarity with Google Cloud Platform (GCP) and Google Analytics is a plus.
- Excellent communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
Bonus Points:
- Prior experience with social media attribution modeling or econometrics/MMM
- Familiarity with Google Marketing Platform products (DoubleClick Campaign Manager, Google Ads, etc.) and social media analytics software (Sprinklr, Brandwatch or other Social Listening software)
Please note this is a 6-month duration contract from July - December.