Marketing Automation Specialist | Friendzy
Hours: Full-Time Location: Remote - but Portland local preferred occasional on-site work
Compensation: $58,000-$65,000 base salary with full-time benefit package including PTO, Sick Time, Employer paid health, dental, and vision insurance premiums, and bonus compensation opportunities
Important: While we love reviewing your Linkedin profile via easy reply, all interested applicants must also complete this Google form application: https://forms.gle/4kgSsDtoAUzjojEP6
The Job Post Highlight Reel ///
There is usually a lot of ground to cover with a job posting, and things can get long and dry pretty quickly, so here’s the highlight reel: If you are a data-driven marketer who loves to dig into the story of the what, why and how of digital marketing magic, this is the job for you. We are looking for someone who enjoys a wide array of marketing automation (especially email marketing) from start to finish, including building, testing, analyzing, and rebuilding based on lessons learned. If you have technological know-how and love for offering data-driven insights that can make marketing campaigns more successful, we think you should keep reading (and apply for this job).
About Friendzy ///
Friendzy.co is a female-founded non-profit organization committed to teaching the current generation of students how to be really good friends. A few years into developing our programming, we discovered the fancy term for this relationally-based work is social-emotional learning or, SEL (more on that story some other time). Friendzy aims to help students develop vital emotional intelligence and social skills like empathy, resilience, self-esteem, goal-setting, and perspective-taking. Our comprehensive programming provides classroom curriculum for teachers, student workbooks, professional development for the full school staff, and family and community resources designed to help parents and caring adults continue the Friendzy at home. We offer an ideologically neutral and a biblical version of our curriculum, which means we partner with non-public faith-based schools, private non-sectarian schools, charter schools, and public schools. We’re a small (25 employees) and relatively fresh organization, which translates to a scrappy, diverse, agile, and multi-talented team. More than anything, we are a passionate crew determined to walk the talk when it comes to relationships and we are ready to open our arms wide to our next team member.
About this role ///
The Friendzy Marketing Automation Specialist will assist the marketing team with technical marketing and data analytics, including developing and implementing a data analytics strategy, process building and documentation, CRM management, lead generation, SEO, PPC management, email marketing automation, and more.
The Day to Day ///
- Design and implement automated email marketing campaigns.
- Segment email lists for targeted, personalized messaging.
- Implement segmentation, testing, and targeting strategies to optimize email marketing outcomes.
- Evaluate marketing efforts' impact on lead flow, brand awareness, engagement, and retention.
- Provide detailed reporting and data to optimize digital marketing strategies.
- Develop and optimize department processes.
- Manage Pardot/Salesforce for data accuracy and performance.
- Monitor and analyze CRM data for marketing insights.
- Leverage CRM data and tools like ZoomInfo for lead generation.
- Implement lead scoring and segmentation strategies.
- Manage PPC campaigns to drive traffic and conversions.
- Optimize PPC performance through data analysis and A/B testing.
- Implement SEO strategies to improve search engine rankings.
- Monitor SEO performance and optimize content.
Qualifications ///
- Minimum of 1-2 years of experience in digital marketing, with a focus on marketing automation
- Strong analytical skills and experience with data-driven decision-making
- BA/BS in marketing or a related field of study
- Excellent planning, organizational, and time management skills, with the ability to manage multiple projects simultaneously and maintain precise attention to detail
- High emotional intelligence, creative mindset, and an insatiable appetite to learn, grow, and evolve with our rapidly growing company
Required Skills ///
- Data Analysis & Reporting
- Content Marketing
- Process Building & Documentation
- Lead Generation
- PPC Management
- Email Marketing Automation
- SEO
- Basic HTML knowledge
- Grit
- Adaptability
- Emotional Intelligence
Preferred Skills/Software Experience ///
- Salesforce/Pardot
- ZoomInfo
- SEM Rush
- Crazy Egg
- Adobe Suite
- Understanding of social platforms and trends
- Website Maintenance
- Copywriting
- Grammar Editing
- Video Editing
- Ads Management
- Design Skills
What we offer ///
- $58,000- $65,000 base salary wage range and opportunity for bonus compensation based on predetermined sales goals
- Development opportunities in a growing organization passionate about helping team members find their lane and grow their skillset
- Full-time remote employment with a semi-flexible schedule and in-person work opportunities for those local to the greater Portland, OR. metro area
- Generous employer contribution for healthcare, vision, and dental premiums
- 3 weeks PTO
- One week of paid sick days
- 10 paid Holidays (8 standard, 2 floating)
- Technology Stipend
- People first emotionally intelligent work culture
Additional Information:
Diversity is a core value at Friendzy. We highly encourage diverse applicants to apply for this position. All qualified candidates will receive consideration without regard to characteristics protected by applicable local, state, or federal law, such as race, color, sex, age, religion, national origin, physical or mental disability, pregnancy, marital status, veteran or military status, genetic information or sexual orientation.