Our partner is currently looking for a Social Media and Content Specialist - iGaming responsible for developing, executing and driving our social media and content marketing strategies for their brand.
In this role, one will take charge of different verticals including:
Ownership of Content in Social Media, Communities, and Onsite (bombastic.com)
- Managing and updating all social media accounts, ensuring a consistent brand presence.
- Monitoring and responding to user engagement and feedback in a timely manner.
Creating a Comprehensive Strategy for Growth and Engagement
- Developing a detailed strategy to grow and engage users across social media channels.
- Driving traffic from social media to the website and increasing user acquisition & retention.
- Analysing competitors and industry trends to refine strategies and keep the brand relevant.
Creating Unique and Engaging Content
- Producing high-quality, engaging content tailored to each social media platform.
- Collaborating with the design team to create visually appealing posts, videos, and stories.
- Writing compelling copy that aligns with the brand’s voice and message.
Organizing Campaigns, Competitions, and Giveaways
- Planning and executing organic campaigns to boost follower count and engagement.
- Coordinating with community members and influencers for organic collaboration.
- Tracking and reporting on the success of these initiatives.
Overseeing Onsite Content Tone and Message Alignment
- Ensuring all content on bombastic.com aligns with the brand’s tone of voice and messaging.
- Collaborating with the SEO & CRM team to maintain content quality and consistency.
- Providing feedback and guidance to content creators.
Community Management
- Building and nurturing a strong community around the brand.
- Engaging with users in forums, comment sections, and social media groups.
- Organizing virtual events, live streams, and other interactive content.
Performance Analysis and Reporting
- Using analytics tools to track performance metrics and KPIs.
- Generating reports on social media and content performance.
- Making data-driven recommendations for improvement
The ideal profile shall have a:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager, Content Manager, or similar role within the iGaming industry.
- Strong understanding of social media platforms, algorithms, and trends.
- Experience in the casino and cryptocurrency space is highly desired.
- Proficient in content creation for written and video formats.
- Knowledge of SEO best practices and content optimization techniques..
- Familiarity with branding principles and maintaining brand consistency.
- Excellent written and verbal communication skills.
- Creative mindset with a strong eye for detail and aesthetics.
- Ability to multitask, work under pressure, and meet deadlines.
- Sense of ownership and driver of own responsibilities.