This position can be located at our Appleton Office our Wausau Corporate Office.
KEY RESPONSIBILITIES:
- Develop and execute a comprehensive merchandising strategy
- Create and update product listings on our e-commerce platforms and PIM (Product Information Management tool)
- Perform keyword research and optimize product listings to improve SEO (Search Engine Optimization)
- Analyze and report on product performance
- Utilize analytics tools to gather insights into customer behavior and sales performance to identify opportunities to improve conversion rates and drive sales growth
- Review and evolve digital marketing strategies related to product SEO and content, marketplace selling, email promotions, and product reviews
- Support the creation of blogs, emails, and social media content
- Collaborate with the marketing and digital teams to plan and execute promotions and campaigns
KNOWLEDGE, SKILLS AND ABILITIES (KSA’s):
- Bachelor's degree in related field, preferred
- 2+ years of digital marketing and e-commerce experience
- Image editing and analytic tool experience, preferred
- PIM and Shopify, Magento, or WooCommerce experience, preferred