We are seeking a highly motivated and talented individual to join our team as an Online Marketing Specialist. As the Online Marketing Specialist, you will be responsible for developing and executing online marketing strategies to drive customer acquisition and retention. You will have the opportunity to work in a fast-paced and dynamic environment, collaborating with cross-functional teams to optimize online campaigns and drive business growth.
Responsibilities
- Plan, execute, and analyze online marketing campaigns across various digital channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing
- Develop and implement strategies to increase website traffic, customer engagement, and conversion rates
- Monitor and analyze website analytics and key performance indicators (KPIs) to identify opportunities and make data-driven recommendations for improvement
- Conduct keyword research and optimize website content to improve organic search rankings
- Manage and optimize PPC campaigns to increase click-through rates and return on ad spend
- Create and manage email marketing campaigns to nurture leads and drive customer retention
- Collaborate with the creative team to develop engaging and visually appealing content for online marketing campaigns
Requirements
- Bachelor's degree in marketing, advertising, or a related field
- Proven experience in online marketing, including SEO, PPC advertising, social media, and email marketing
- Proficiency in Google Analytics, Google AdWords, and other online marketing tools
- Strong analytical and quantitative skills, with the ability to interpret complex data and make data-driven decisions
- Excellent written and verbal communication skills
- Creative thinker with the ability to generate innovative ideas for online marketing campaigns
- Strong attention to detail and ability to manage multiple projects simultaneously
- Self-motivated and highly organized, with the ability to work independently and as part of a team