Company Description
BilliMD is a leading provider of revenue cycle management and back-office solutions for medical billing. Our comprehensive suite of services integrates seamlessly with EHR/EMR systems, relieving healthcare staff from the burdens of data entry, insurance billing, and claim adjustments. Our team of certified coders, professionals, and healthcare specialists ensures operational efficiency and precision in all processes. We are committed to transparency, rigorous claim monitoring, and minimizing errors to maximize revenue and sustainable growth.
Role Description
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our services and grow our patient base. This role requires a creative and analytical thinker who can lead a team, manage budgets, and deliver measurable results.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
- Proven experience as a Marketing Manager or similar role, preferably in the healthcare industry.
- Strong leadership and team management skills.
- Excellent communication and interpersonal abilities.
- Proficiency in marketing analytics tools and CRM software.
- Creative mindset with the ability to think strategically and analytically.
- Strong project management and organizational skills.
Key Responsibilities:
- Develop and implement effective marketing strategies and campaigns.
- Oversee the creation of marketing materials and content, including website, blog, newsletters, and social media.
- Manage and lead the marketing team, providing guidance and support.
- Analyze market trends and competitor activities to identify opportunities for growth.
- Manage the marketing budget, ensuring efficient allocation of resources.
- Monitor and report on the performance of marketing campaigns, using analytics to refine strategies.
- Collaborate with other departments to ensure cohesive messaging and branding.
- Stay updated with the latest marketing trends and technologies.