Position: Social Media Assistant
Location: Orlando, FL
Job Type: Full-Time
Reports to: Social Media Manager
Job Summary
The Social Media Assistant will support the Social Media Manager in executing social media strategies to enhance our brand presence, engage with our audience, and drive traffic to our online platforms. This role involves content creation, scheduling, engagement, and performance tracking across various social media channels.
Key Responsibilities
- Scheduling: Plan and schedule posts using social media management tools to ensure consistent and timely content delivery.
- Engagement: Monitor and respond to comments, messages, and mentions across all social media platforms to foster community engagement and address customer inquiries.
- Analytics: Track and analyze social media performance metrics, preparing reports to inform strategy and optimize content.
- Campaign Support: Assist in the execution of social media campaigns, including contests, promotions, and product launches.
- Collaboration: Work closely with the marketing team to align social media content with overall marketing strategies and campaigns.
Qualifications
- Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Familiarity with social media management tools (e.g., Hootsuite, Buffer).
- Strong writing and editing skills with attention to detail.
- Basic graphic design skills and experience with design tools (e.g., Canva, Adobe Creative Suite).
- Excellent communication and interpersonal skills.
- Creativity and a passion for social media and digital marketing.