SOCIAL MEDIA MANAGER – FIRECRACKER MARKETING
The Social Media Manager at Firecracker Marketing will be responsible for executing best-in-class campaigns across our clients’ social channels, inclusive of content creation, copywriting, campaign activation, assisting with the creation of innovative digital strategy plans and proofreading junior team members’ work, as well as playing a heavy hand in both influencer marketing strategy and tactical initiatives. The Social Media Manager will also take an active role in client management, communicating directly with clients and completing various administrative work (agendas, reporting, etc.) on their account teams.
RESPONSIBILITIES
- Act as a main contact for client accounts and communicate with clients strategically to build and maintain relationships, including speaking on client meetings, presentations and calls
- Develop social media calendars for multiple clients on a biweekly or monthly basis, inclusive of photo selection, graphics, copywriting, hashtags and scheduling
- Conduct Facebook and Linkedin Ads trainings and develop thoughtful digital marketing campaigns through Business Manager
- Create and/or execute creative and strategic organic social and influencer marketing strategies for our clients to achieve their marketing goals
- Source, pitch and manage influencer relationships for our clients
- Ensure that all social campaigns and client copywriting are aligned with larger strategy initiatives
- Work with clients and internal team to organize and prioritize content deliverables
- Analyze client social media data, distilling metrics in actionable insights to ensure client success
- Coordinate and execute influencer outreach and management for select clients
- Work with the account team to stay up to date on all client and industry news, events and content priorities, as well as ensure the team is following all strategic planning set forth in clients’ social media, influencer marketing and social advertising plans
QUALIFICATIONS
- 3-5 years in a social media/digital advertising industry (agency experience highly preferred)
- Advanced knowledge of the social media marketing space, including direct experience leveraging scheduling/monitoring tools, crafting creative strategies, managing client/employee relationships, incorporating social best practices and the ability to communicate strategies/best practices to clients
- Understanding of the influencer marketing space and knowledge of best practices for deliverables, management, execution and payment of influencer campaigns
- Experience in social media advertising. Preference of being Facebook ad trained, but if not, we are willing to get the candidate trained.
- Proficiency in major social media platforms, including Facebook, Instagram, TikTok and LinkedIn
- Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) and Google Suite
- Advanced understanding of standard social media metrics and Facebook Business Manager
- Ability to pick up on social media and news trends
- Excellent time management and communication skills
- Proactive, positive and collaborative attitude
- A passion for working with F&B + travel brands and emerging businesses
- A talented and creative writer with excellent attention to detail and proofreading skills (knowledge of AP style preferred)
WORKING AT FIRECRACKER
Firecracker Marketing was created by two women who have been told their entire lives that they are “firecrackers.” They founded a founded a digital communications firm that was designed to be a modern iteration of the traditional agency model in which they were brought up. We’re a group of hard-working professionals and experts in our field who are passionate about what we do and the clients we work with. Our philosophy is simple: we’re all about living our best lives, while helping our clients to do the same. It’s simple. It’s honest. It’s fun. And we get the job done.
We only take on clients we truly believe in, period, and we want our team to feel the same. We’re committed to creating a collaborative, equitable, and supportive working environment for all, ensuring our team feels like they have a voice in everything we do. We are fully remote and fairly chill; as long as the work gets done and our team is delivering great results for our clients, we’re happy! Our perks for full-time employees include:
- A positive, supportive and fun team with opportunities for growth, including annual reviews and quarterly development meetings to ensure you’re accomplishing your career and growth goals
- A $250 monthly health insurance stipend, to be paid on the 1st or 15th of the month.
- Unlimited PTO (Within reason; we all want to go to Spain for a month, but let’s maybe have a discussion about it first.)
- 401k plan with limited employer match after the first three months of employment
- A fully remote work environment
- A technology stipend during onboarding to make sure you have everything you need to succeed
- New business bonuses of 50% of the first month’s retainer for any business solicited and secured by our team members.
- Client retention bonuses at the end of each year, based on business profitability
SALARY RANGE: DOE
Firecracker Marketing is an equal opportunity employer. We are committed to fostering an environment that supports, uplifts and respects all individuals. All hiring and employee practices are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, parental status, age, disability, origin, military service, citizenship, or any other status protected under federal, state, or local laws.
