Job Title: Marketing Specialist
Location: Remote, US
Company: Clinical AI
About Us: Clinical AI is a leading software company specializing in AI-driven solutions for the healthcare industry. Our cutting-edge technology is transforming the way clinical trials are conducted, enabling faster, more efficient, and data-driven approaches to drug development.
Job Description: We are seeking a creative and results-oriented Marketing Specialist to join our team. The Marketing Specialist will play a vital role in promoting our AI-powered software solutions, driving brand awareness, and generating leads. This position requires a blend of strategic thinking, creativity, and technical skills to develop and execute marketing campaigns that resonate with our target audience.
Key Responsibilities:
Marketing Strategy and Campaigns:
- Develop and implement comprehensive marketing strategies to promote Clinical AI’s software solutions.
- Plan and execute multi-channel marketing campaigns, including email marketing, social media, content marketing, and digital advertising.
- Collaborate with the product and sales teams to align marketing initiatives with business objectives.
Content Creation and Management:
- Create compelling and informative content, including blog posts, whitepapers, case studies, and newsletters.
- Manage the company’s social media presence, including content creation, scheduling, and engagement.
- Oversee the development of marketing collateral such as brochures, presentations, and videos.
Lead Generation and Conversion:
- Develop and manage lead generation campaigns to attract and convert potential customers.
- Track and analyze the performance of marketing campaigns, adjusting strategies as needed to optimize results.
- Utilize marketing automation tools to nurture leads and drive conversions.
Market Research and Analysis:
- Conduct market research to identify trends, opportunities, and competitive insights.
- Analyze customer data and feedback to inform marketing strategies and improve campaign effectiveness.
- Monitor industry developments and adapt marketing efforts to stay ahead of the competition.
Event Planning and Management:
- Plan and coordinate participation in industry conferences, trade shows, webinars, and other events.
- Develop event marketing strategies to maximize visibility and engagement.
- Manage event logistics, including booth setup, promotional materials, and post-event follow-up.
Qualifications:
- Bachelor’s degree in marketing, business, communications, or a related field.
- Proven experience in marketing, preferably within the healthcare or technology sector.
- Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
- Excellent written and verbal communication skills, with the ability to create engaging content and deliver compelling presentations.
- Proficiency in marketing analytics and reporting tools, with the ability to interpret data and make data-driven decisions.
- Creative thinker with a strategic mindset and strong project management skills.
- Ability to work independently and collaboratively in a fast-paced, remote environment.
Benefits:
- Competitive salary and benefits package, including medical, dental, and vision coverage.
- Opportunities for professional development and career advancement in the dynamic field of AI-driven healthcare technology.
- Collaborative and supportive work environment with a focus on innovation and continuous learning.
- Flexible work arrangements and opportunities for remote work.
Clinical AI is an equal opportunity employer and values diversity in the workplace. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, age, marital status, veteran status, or disability status.